Outdoor Channel Weekly Programming Highlights

A Treble of Trouble with “Duck Dynasty”; Searching for Cache in “DROPPED” and Keepin’ it Country on Friday Nights

 DENVER (August 11, 2016) – Viewers continue to flock to Outdoor Channel on Monday nights. Viewers will revel in a jungle hunt with Jim Shockey, enjoy a triad of Duck tomfoolery and search along with the Keefers for a supply cache during the week of August 15–21.

Monday evening starts out with Jim Shockey’s UNCHARTED bowhunting for giant buffalo in the misty Paraguayan jungles. Then, the evening continues with a triple-decker of Duck Dynasty. First, the brothers hold a race through the woods to prove their wilderness skills – both teams have a rough time finding their way. Next, the guys take action to wipe out an infestation of beavers with Si’s homemade napalm. Lastly, Jase organizes a family trip to Lake D’Arbonne in Louisiana for Willie’s birthday. Later in the evening, DROPPED features the Keefer brothers using all their energy to make their way downstream in search of their next supply cache. The tide turns as they escape the open tundra and into the heart of moose country.

Friday night means country night! First up, Craig Morgan All Access Outdoors travels from orange groves in Florida to the pines of South Carolina to cattle pastures in Tennessee chasing spring longbeards. Then, Nick’s Wild Ride heads to the Abacos Islands in the Bahamas to free dive for lobsters and explore Bahamian food, drink and lifestyle. Closing out the evening is Friday Night at the Movies airing a 1980 film – Tom Horn – who is a renowned former army scout hired by ranchers to hunt down rustlers. Horn finds himself on trial for the murder of a boy when he carries out his job too well.

Highlights for August 15–21:

About Outdoor Channel

Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors

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MEDIA CONTACT:

Skylar Stice | Outdoor Sportsman Group | 720.485.0446 | skylar.stice@thesportsmanchannel.com

Powerhouse Monday Night Programming Strategy Propels Outdoor Channel to Year-over-Year Growth

Outdoor Channel is Second Fastest Growing Cable Network on Monday Nights

denver (August 8, 2016)Outdoor Channel has defied the trend of declining television viewing in the United States (down 2% overall vs. 2015)1 to become the No. 2 fastest growing cable network on Monday nights with Adults 18-49 (+223%) and Adults 25-54 (+183%) during the most recent quarter2. The gains are a result of Outdoor Channel’s key strategic programming on Monday nights that have helped propel the growth. The announcement was made today by Outdoor Sportsman Group – Networks CEO and President Jim Liberatore.

Outdoor Channel incorporated a strategy of building an entertaining and adventure-themed Monday night lineup – anchored by Duck Dynasty, acquired in 2016 and given its syndicated cable home on Outdoor Channel.

In addition, Outdoor Channel has delivered the following:

  • In the first half of 2016 delivered its highest first and second quarter in households in
    five years.3
  • Has experienced consistent year-over-year household coverage ratings growth for last 40 of the 44 weeks4
  • With a strong roster of movies, saw Friday prime grow with Adults 18-49 (+33%) and Adults 25-54 (+29%) compared to last year5
  • Delivered its highest rated June during 2016 with Adults 18-49 and Adults 25-54 during total day in seven years6

With the documented success of the overall programming strategy, network executives will continue to build thematic nights on all three Outdoor Sportsman Group – Networks (Outdoor Channel, Sportsman Channel, World Fishing Network) to help continue and bolster viewership interest and growth. The Outdoor Sportsman Group – Networks are part of the world’s largest aggregator and distributor of outdoor lifestyle programming and also complement print and online publications spearheaded by the Outdoor Sportsman Group – Integrated Media division of
the company.

Outdoor Sportsman Group – Networks’ third quarter programming lineup is again full of original outdoor adventure and lifestyle series. This summer sees the return of Duck Dynasty with its fourth season on Outdoor Channel, the exclusive syndicated home of the hit A&E series. And Friday nights continue its “country” theme on the network with original series Nick’s Wild Ride and Craig Morgan All Access Outdoors, along with a slate of classic and modern western cinema blockbusters. Sportsman Channel continues to highlight its “Red, Wild & Blue America” persona with a crop of returning favorites and new series, including MeatEater with Steven Rinella, Pigman: The Series and #Hunter. And anglers can rest assured that World Fishing Network will offer a full schedule of rod and reel-driven series, including Lake Commandos, FlatsClass and
Fishing University.

About Outdoor Sportsman Group

Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network. The Group also consists of a number of established integrated media assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm, as well as aerial camera businesses, SkyCam and CableCam. For more information, visit www.outdoorsg.com, check out our MOTV app and download it here: My Out Door TV app. #AdventureToGo

Sources: 

1 Nielsen, Marketbreaks, Live U.S. HUT Coverage Rating, Monday 7P-12A, (Q2 2016 vs. Q2 2015)

2 Nielsen, Marketbreaks, Live Coverage Rating, Monday 7P-12A, (Q2 2016 vs. Q2 2015), ranked on % growth among all cable networks. Univision Deportes was #1

3 Nielsen, Marketbreaks, Live Coverage Rating, Households, Total Day, Each Q1 and Q2 for 2012-2016

4 Nielsen, Marketbreaks, Live HH Coverage Rating, Total Day, 43 Weeks: current week (9/21/15-7/17/16) vs same week a year ago (9/22/14-7/19/15)

5 Nielsen, Marketbreaks, Live A18-49 and A25-54 Coverage Rating, Friday 7P-12A, Q2 2016 vs Q2 2015

6 Nielsen, Marketbreaks, Live HH Coverage Rating, Total Day, Each June for 2010-2016

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Media Contact:
Tom Caraccioli | Outdoor Sportsman Group | 212-852-6646 | tcaraccioli@thesportsmanchannel.com

 

Sportsman Channel Weekly Programming Highlights

Pigs Just Might Start Flying with a Marathon of “Pigman: The Series”;  “MeatEater” Hunts the Bluegrass State

DENVER (August 4, 2016) – Sportsman Channel has pig on the brain during the week of August 8–14 with a marathon of Pigman: The Series on Saturday (August 13) and a new episode airing on Sunday (August 14).

Before the network starts frying the bacon, Thursday night (August 11) features Steven Rinella on MeatEater hunting in Kentucky with small-game mastermind, Kevin Murphy and his army of hunting dogs.

Saturday evening viewers can’t get enough of Pigman: The Series with six episodes in a row. First, Pigman heads to Maine with a moose tag – a once in a lifetime chance. His opportunity to procure a moose comes when he least expects it. Next, Pigman gets a chance at the elusive and nocturnal African Bush Pig in broad daylight. Then, the daytime bush pig hunt left Pigman wanting more, so he heads out for a second time. Next, Dap shuffles his way through Mexico procuring javalina while Pigman takes down a huge hog with the Savage. Then, Pigman, Dap, and a fan, Derrick, go deer hunting and Derrick heads home with a buck to feed the whole family. Finally, after previously striking out, Pigman heads off-shore in Louisiana to try again at bagging a shark with a bow.

Sunday evening, on a new episode of Pigman: The Series, Dap tags along on a business trip to South Padre Island, Texas – which means he’s once again after the elusive Nilgai.

Highlights for August 8–14:

  • MeatEater (Thursdays at 8 p.m. ET)
  • Pigman: The Series Marathon (Saturday, August 13 from 5 p.m. to 8 p.m. ET)
  • Pigman: The Series (Sundays at 8:30 p.m. ET)

About Sportsman Channel

Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube.

 

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MEDIA CONTACT:

Skylar Stice | Outdoor Sportsman Group | 720.485.0446 | skylar.stice@thesportsmanchannel.com

Outdoor Channel Weekly Programming Highlights

Searching, Pursuing and Trailing for Cache, Bucks, Longbeards and More – All. Week. Long.

DENVER (August 4, 2016)Outdoor Channel is assuring a lineup of bearded mischief, freezing tundra and dust kickin’, country carry-ons during the week of August 8–14.

The ducks are all lined up for this week’s episodes of Duck Dynasty on Monday night. First, Willie sponsors a contest for Mountain Man’s radio show. Next, Willie’s old friend, now a fire chief, lets the brothers go through a few training drills – which turn out to be far more physically demanding than they thought. Next, the guys try to show Willie they can create a new logo for Buck Commander better than any professional design firm. Lastly, when the gang begins to clean out the duck blinds, they find an infestation of fire ants, causing Jase to take extreme measures to wipe them out. Later in the evening, the Keefer brothers in DROPPED use up the last of their energy making their way downstream in search of their next supply cache. The tide turns as they finally make their way out of the open tundra and into the heart of moose country. Tuesday evening on Drury’s THIRTEEN, Terry and Matt are in Missouri helping Nikki Acker from RAM get her first buck.

Country is what it’s all about Friday nights on the network. First up, Craig Morgan All Access Outdoors holds Craig’s annual invitational turkey hunt in Tennessee and then meets up with John Paul Morris of Bass Pro Shops to procure Missouri longbeards, commonly known as turkeys. Then, Nick heads to Mexico on Nick’s Wild Ride to hunt javelina – in the process, he learns a hard lesson about drinking cheap beer and bad water. Closing out the evening is Friday Night at the Movies airing a 1971 film – Lawman – who arrives in the city of Sabbath to arrest the cattlemen that shot an old man in a wild celebration the year before.

Highlights for August 8–14:

About Outdoor Channel

Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors

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MEDIA CONTACT:

Skylar Stice | Outdoor Sportsman Group | 720.485.0446 | skylar.stice@thesportsmanchannel.com