Digital Analytics & Business Intelligence Manager

NOTICE OF OPENING: Outdoor Sportsman Group
CANDIDATE POOL: Internal/External Candidates
REPORTS TO: VP. Cross Platform Research



This position will play a crucial role in driving business, product, and operational decisions by mining rich data for strategic insights. We are looking for an exceptional candidate who is passionate about data and entertainment, who thrives in a dynamic, and fast-paced environment.

The perfect fit for this role requires someone with the ability to deliver meaningful insights and strategic recommendations for our businesses, to drive audience and revenue growth, as well as perform very hands-on analyses and modeling in support of our growing video subscription service, MyOutdoorTV (MOTV).


  • Developing and applying sophisticated statistical and mathematical models in support of decision-making and to predict subscriptions, video usage, revenue, and user behaviors. Application of this includes at-risk/churn models, CLTV, retention curves, attribution models, CPA/CPT calculations to name a few
  • Developing ad-hoc analyses, distilling complex analytical results down to concise summary and presenting actionable insights to non-technical audiences
  • Managing Dashboards showing model results across platforms and services e.g. web, mobile apps, connected devices, video subscription services
  • Assisting in data requirements gathering and data validations
  • Work closely with marketing, finance and product leads to assess the monetization as well as risk potential of MyOutdoorTV subscription app
  • Develop and maintain subscription acquisition and retention models including predictive modeling for MyOutdoorTV and work to automate updates and reporting
  • Create a well maintained, documented and transparent reporting infrastructure that keeps all business partners updated
  • Analyze retention curves and attribution models to communicate KPIs and risks to stakeholders on all levels
  • Develop and update LTV/CLTV models for varying subscription plans, analyze the results and communicate findings


  • Minimum Bachelor’s degree (Master’s preferred) in Math, Actuarial Science, Statistics, Economics, Engineering, Computer Science, Physics or equivalent quantitative field


  • 2+ years of relevant working experience in a similar role, preferably for an online entertainment media property or e-commerce platform
  • Experience building financial and mathematical models, including at-risk/churn, LTV/CLTV, retention curves, attribution models and CPA/CPT trending
  • Experience with Business Intelligence tools (Tableau, Qlik, Domo, etc.)
  • Experience with digital analytics tools such as Adobe or Google Analytics
  • Experience in web/video analytics and subscription services a big plus
  • Experience with SQL coding (BigQuery, Hadoop, etc.)
  • Strong detail-orientation with a penchant for data accuracy
  • Proven ability to learn quickly, work independently and adapt to change in a fast-paced environment
  • Excellent verbal and writing skills for complex communications as well as strong problem-solving skills and financial aptitude
  • Exemplary relationship builder who is consultative in nature and able to quickly form partnerships with colleagues and customers
  • Finance and/or marketing experience also a plus

Outdoor Sportsman Group