Digital Analytics Manager – Ad Sales

NOTICE OF OPENING: Outdoor Sportsman Group
LOCATION: Denver, CO; Chicago, IL; New York, NY
CANDIDATE POOL: Internal/External Candidates
REPORTS TO: VP. Cross Platform Research



Analyst Level:

  • Determine KPIs and engagement metrics for large data sets with a focal point for maintaining quality measurement in reporting, data collection and analysis
  • Provide deep customer intelligence and insight into the customer journey through digital touch points. Identify and implement opportunities to optimize the journey
  • Extract, Analyze and synthesize data from a variety of sources to measure and report on the user experience to drive to insights on customer behavior
  • Establish an integrated, disciplined approach and establish insight into: Customer pathway analysis, customer preference tracking and customer value
  • Provide support for analytics implementations (Tag management, profile maintenance, dashboard creation, goal tracking, etc.) across channels
  • Produce regular channel specific KPI reporting dashboards, as well as run customer analytical projects from operational teams
  • Oversee SEO initiatives including on-site optimization, keyword analysis, and content, link-building, site auditing and competitive analysis. Build out up sell and cross selling capabilities
  • Responsible for integration of web analytics data and offline CRM. Capture and export key digital data points. Create customer profiling and segmentation criteria. Identify key trigger events and alerts
  • Manipulate data and turn quantitative analysis into visual representations
  • Manage relationships with external vendors for contract, new set-up and existing
  • Use data and analytics to understand and grow Outdoor Sportsman Groups’ digital audience across all platforms
  • Build, design and maintain efficient reporting capabilities and new KPIs that help drive business growth
  • Present findings to team members and other relevant staff
  • Compile digital television (TVE) product reporting
  • Other duties may be assigned as determined by the needs of the company

Manager Level:

  • Transforms analysis into actionable insights and recommendations
  • Creates and maintains research briefs, one-sheets and white papers on a variety of topics important to the overall business goals of the network
  • Works with challenging primary research initiatives including focus groups, brand awareness research, dedicated online panel and a variety of quantitative surveys as well as website and TV ratings
  • Provides strategic research in support of client specific presentations and proposals. Fulfills ad-hoc research requests for Ad Sales, Programming, Affiliate Sales, the network’s executive team and producers
  • Generates lead-related research to support sales efforts
  • Generates regular monthly and quarterly reports and maintain related databases
  • Develop a variety of charts, tables, graphs, etc. to convey research messages
  • Compiles competitive information on an on-going basis
  • Seeks ways to automate reporting for recurring data analysis
  • Director / will provide guidance and training to Analyst, as needed


  • BA or BS from a four-year accredited College or University
  • Should hold some combination of the following certifications: Google Adwords Certification, Google Analytics Certification, Yahoo Ambassador, etc.
  • Manager Level: 4-5+ years in marketing or analytics
  • Analyst Level: 2+ years in marketing or analytics
  • Experience with Adobe suite of digital analytics tools
  • Current in digital trends, platforms tools and practices
  • Analytical Approach. Data driven influencer
  • Must be able to work with large amounts of data with the ability to synthesize information and translate into effective and actionable business insights
  • Intellectually curious, with desire to stay current in this fast-moving field
  • Solid written communication and presentation skills
  • Excellent relationship management, strong team building and the ability to work across multiple business units and functions

Outdoor Sportsman Group