Digital Editor – Guns & Ammo

NOTICE OF OPENING: Outdoor Sportsman Group
CANDIDATE POOL: Internal/External Candidates



About Our Job

This Digital Editor supports all digital media branded by Guns & Ammo.

In addition to the Digital Editor’s day-to-day responsibilities, attendance to reoccurring directive meetings will be required. The Digital Editor will adjust the pace in the workflow to ensure that each deadline is achieved in a timely manner. The Digital Editor has the primary duty to complete these tasks:

Job responsibilities will include:

  • Work with Shooting Publisher, Guns & Ammo Print Editor and Director of Digital Editorial to develop content strategy aligned with short-term and long-term goals
  • Collaborate as needed with Ad Sales, Social, Marketing, Research, TV Programming and Design teams to plan and develop site content, style and layout
  • Participate in developing engaging content, proofread, edit for SEO and publish
  • Work with other Digital Editors and content providers to ensure brand consistency and voice
  • Keep up to date with SEO best practices
  • Use reporting tools to analyze website traffic and user’s engagement metrics
  • Help manage content distribution to social media, marketing and newsletter platforms to increase web traffic
  • Help maintain editorial calendar
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up to date with developments and generate new ideas to draw audience’s attention
  • Solicit press releases or additional information from manufacturers regarding new products.
  • Responsible for inputting any content corrections as directed.
  • Create written content describing firearm-related products to be featured on digital platforms.
  • Research and remain up to date on style change recommendations and changes within the annual Associated Press style guide (digital).
  • Maintain, update and apply the style guide.
  • Maintain an up-to-date working knowledge of firearms, ammunition and accessories.

Supplemental duties will include:

  • Contribute to OSG media outlets as directed, including print, television broadcast video, social media and digital video.
  • Must be legally qualified and possess a current Illinois Firearm Owner Identification (FOID) card. A copy will be kept on file with OSG’s Peoria office.
  • Ownership of a gun club membership or other access to areas for testing and photography.
  • The ability to travel on OSG business, such as tradeshows and meetings.

About You:

Our ideal candidate will have the following:

  • Technical knowledge of HTML and web publishing
  • Strong skills in SEO and knowledge of web traffic metrics
  • Knowledge of social media marketing
  • Ability to write and edit material on tight deadlines
  • Ability to conduct interviews for stories
  • Extremely strong attention to detail
  • Strong organizational and time-management skills
  • A passion for the outdoor industry, specifically the shooting industry
  • Ability to work independently, with minimal guidance, and have enough discretion to resolve complex problems
  • Strong working knowledge of the Associated Press Stylebook
  • Experience with Photo editing software such as Adobe Photoshop
  • Experience with Microsoft Office
  • Ability to work evenings and weekends as schedule dictates
  • Willingness to travel 3-4 times a year for up to a week at a time

We appreciate your interest in working with KSE but please do not apply if you do not have the following required minimum qualifications:

  • Education Requirement – Journalism/English degree, or:
  • Education & Experience Equivalency –Equivalent editorial work experience

Outdoor Sportsman Group