Digital Editor – Shooting

NOTICE OF OPENING: Outdoor Sportsman Group
LOCATION: Harrisburg, PA; Peoria, IL; Tulsa, OK
CANDIDATE POOL: Internal/External Candidates



Position Summary

This Digital Editor supports all digital media branded by various shooting titles, which include: Shooting Times, Handguns, Rifle Shooter and Firearms News.

In addition to the Digital Editor’s day-to-day responsibilities, attendance to reoccurring directive meetings will be required. The Digital Editor will adjust the pace in the workflow to ensure that each deadline is achieved in a timely manner. The Digital Editor has the primary duty to complete these tasks:

Essential Functions/Responsibilities

  • Work with the Shooting Publisher, Print Editors and Director of Digital Editorial to develop content strategies aligned with short-term and long-term goals
  • Collaborate as needed with Ad Sales, Social, Marketing, Research, TV Programming and Design teams to plan and develop site content, style and layout
  • Participate in developing engaging content, proofread, edit for SEO and publish
  • Work with other Digital Editors and content providers to ensure brand consistency and voice
  • Keep up to date with SEO best practices
  • Use reporting tools to analyze website traffic and user-engagement metrics
  • Help manage content distribution to social media, marketing and newsletter platforms to increase web traffic
  • Help maintain editorial calendar
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up to date with developments and generate new ideas to draw audience’s attention
  • Solicit press releases or additional information from clients/manufacturers regarding new products.
  • Responsible for inputting any content corrections as directed.
  • Create written content describing firearm-related products to be featured on digital platforms.
  • Research and remain up to date on style change recommendations and changes within the annual Associated Press style guide (digital).
  • Maintain, update and apply style guides.
  • Maintain an up-to-date working knowledge of firearms, ammunition and accessories.
  • Contribute to OSG media outlets as directed, including print, television broadcast video, social media and digital video.
  • Must be legally qualified to own firearms.
  • Ownership of a gun club membership or other access to areas for testing and photography.
  • The ability to travel on OSG business, such as tradeshows and meetings.

Performance Requirements/Skills

  • Technical knowledge of HTML and web publishing
  • Strong skills in SEO and knowledge of web traffic metrics
  • Knowledge of social media marketing
  • Ability to write and edit material on tight deadlines
  • Ability to conduct interviews for stories
  • Extremely strong attention to detail
  • Strong organizational and time-management skills
  • A passion for the outdoor industry, specifically the shooting industry
  • Ability to work independently, with minimal guidance, and have enough discretion to resolve complex problems
  • Strong working knowledge of the Associated Press Stylebook
  • Experience with Photo editing software such as Adobe Photoshop
  • Experience with Microsoft Office
  • Ability to work evenings and weekends as schedule dictates
  • Willingness to travel 3-4 times a year for up to a week at a time


  • Bachelor’s Degree in Journalism, English or related field or Equivalent editorial work experience, required.
  • Minimum 2+ years of experience in the shooting industry

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Outdoor Sportsman Group