Research Analyst

NOTICE OF OPENING: OUTDOOR SPORTSMAN GROUP
POSITION: RESEACH ANALYST
CANDITATE POOL: INTERNAL & EXTERNAL CANDIDATES
REPORTS TO:  VP, INSIGHTS & ANALYTICS
APPLICATION DEADLINE: UNTIL FILLED

TO APPLY: CLICK HERE          

POSITION DESCRIPTION:

Under general supervision, the Media Research Analyst at Outdoor Channel contributes to the strategy of the networks, websites, digital applications and magazine publications, providing critical analysis and insights to decision-makers. Collects and evaluates audience, ratings, market, economic and/or sales data. Creates and maintains research files and databases for the company.

MINIMUM POSITION RESPONSIBILITIES:

  • Translates data into summaries and analysis with conclusions that deliver on objectives and support proactive insights and recommendations.
  • Creates and maintains research briefs, one-sheets and white papers on a variety of topics important to the overall business goals of the network.
  • Creates and publishes regular weekly, monthly and quarterly reports that inform the company of trends and performance of company assets, the competition, and the industry.
  • Exposed to challenging primary research initiatives including focus groups, brand awareness research, dedicated online community/panel and a variety of quantitative surveys as well as website and TV ratings.
  • Provides strategic research in support of client specific presentations and proposals. Fulfills ad-hoc research requests for Ad Sales, Programming, Affiliate Sales, the network’s executive team and producers.
  • Generates lead-related research to support sales efforts.
  • Generates and maintains databases.
  • Develop a variety of charts, tables, graphs, etc. to convey research messages visually for all of the above.
  • Compiles competitive information on an on-going basis.
  • Seeks ways to automate reporting for recurring data analysis.
  • Present findings to team members and occasionally to other relevant staff.
  • Senior level Analyst may provide guidance or training to junior level Analyst, as needed.
  • Fulfills ad-hoc research requests for various functions across the business.
  • Performs other duties as assigned

 

MINIMUM POSITION QUALIFICATIONS:

  • High school diploma required. Bachelor’s Degree in marketing/communications/economics or related field preferred, or equivalent experience required.
  • Generally requires a minimum of one (1) to three (3) years of progressively responsible experience in research, media, cable, online, digital or related field.
  • Efficient in Microsoft Office, Word, and PowerPoint.
  • Power user of Excel strongly preferred with ability in macros, pivot tables, etc.
  • Familiarity with MRI, Nielsen Marketbreaks, CMR, comScore, Simmons, Google Analytics, Rentrak, and/or Star Media a plus.
  • Excellent at the use of Excel and managing spreadsheets. Ability to write macros, automate spreadsheets, manage databases, create pivot tables, and create graphics and tables.
  • Ability to work with large data sets. Aptitude in dealing with numbers with high accuracy.
  • Knowledge of PowerPoint, creating graphics that quickly communicate the key findings from analysis of numbers.
  • Ability to quickly learn new software programs.
  • Flawless attention to detail and organizational skills.
  • Ability to conduct in-depth data analysis.
  • Strong sense of urgency and commitment.
  • Must display excellent communication skills while working with various parties.
  • Ability to communicate complex ideas to multiple, often diverse audiences.
  • Must be able to show creativity and initiative ethic with little supervision.
  • Ability to multi-task in a fast-paced, deadline driven and constantly changing environment while maintaining accuracy is critical.
  • Ability to prioritize workload, meet deadlines, communicate workload with supervision and understand when to escalate potential issues.
  • Able to lift up to 25 lbs. up to 1/3 of time.
  • Moderate to very loud noise.
  • Clear vision at 20”, depth perception and ability to adjust focus.

 

Outdoor Sportsman Group