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About

SOCIAL MEDIA SPECIALIST

NOTICE OF OPENING: OUTDOOR SPORTSMAN GROUP
POSITION: SOCIAL MEDIA SPECIALIST 3 positions (Fishing, Hunting, or Shooting Sports).
LOCATION: DENVER, CO
DEPARTMENT: DIGITAL MARKETING & SALES
CANDIDATE POOL:  INTERNAL & EXTERNAL CANDIDATES

TO APPLY: CLICK HERE

POSITION DESCRIPTION: This position is responsible for executing OSG’s existing social media strategy, scaling social driven sales campaigns, driving revenue, developing brand awareness, engagement, customer satisfaction, generating web traffic and coordinating content for all social/mobile platforms. The Fishing position’s responsibilities may include: Fly Fisherman, In Fisherman, Florida Sportsman, Bass Fan and Game & Fish. The Hunting position’s responsibilities may include: North American Whitetail, Petersen’s Hunting, Bowhunter, Petersen’s Bowhunting, Wildfowl, Gun Dog and Game & Fish. The shooting sports position’s responsibilities may include: Guns & Ammo, Rifle Shooter, Handguns, Shooting Time, and Firearms News.

MINIMUM POSITION RESPONSIBILITIES

  • Coordinate with all internal cross-functional departments and external clients and partners on social, digital marketing and sales obligations, company-wide initiatives and the promotion of our shooting related brands.
  • Execute social driven sales campaign deliverables.
  • Implement, moderate, publish and manage Live, hashtag campaign content and branded content on all our social media channels including Facebook, Twitter, Instagram, YouTube, and other similar community sites.
  • Social Customer Service: Manage and respond to all public and private questions and comments.
  • Organically grow our fan bases via proactive authentic communication.
  • Compile and organize social media data to be used for Campaigns, Quarterly and Annual reports.
  • Implement and test new content marketing and publishing tactics and report key learnings.
  • Content Creation: Generate brand specific short form videos, memes and GIFs.
  • Identify, Curate and publish brand and 3rd party audience specific content.
  • Update CMS for quarterly social media content promotion.
  • Update all existing partner/producer contacts quarterly to insure proper communication and content delivery.

MINIMUM POSITION QUALIFICATIONS

  • Basic knowledge and experience in at least one of the following three categories: shooting sports, hunting, or fishing is required.
  • Bachelor’s Degree in a marketing, communications or related field is required.
  • 2+ years of experience working with social media.
  • The ability to analyze risks and opportunities in social media.
  • Excellent verbal and written communications skills.
  • High level of attention to detail.
  • Demonstrated ability to work independently as well as with a team in a fast-paced environment and produce under tight deadlines with multiple priorities.
  • Proficiency with Adobe Creative Cloud and Microsoft Office applications.
  • Basic video editing experience using Final Cut or Premiere is required.
  • Experience with Content Management Systems.
  • Proven track record of social media success on platforms such as YouTube, Facebook, Twitter, Google +, Instagram, Snapchat, Pinterest and track record of building and maintaining communities and blogger relationships.

 

Outdoor Sportsman Group