Category Archives: Digital

IMO Digital Network Garners Best Quarter Ever

InterMedia Outdoors and Sportsman Channel Continue Domination of Consumer Reach Through 3Q2014

devises_guns_and_ammoNEW YORK (Nov 5, 2014) – The multi-platform integration initiative within InterMedia Outdoors (IMO), including Sportsman Channel, has generated a record-breaking third quarter for InterMedia Outdoors Digital Network.

InterMedia Outdoors’ Digital Network enjoyed its best third quarter ever by setting record marks with:

  • Unique Visitors – an average of 3,336,900 per month, an increase of 47.4% vs. Q3 2013
  • Page Views – an average of 23,672,178pages of content were consumed each month across IMO websites, an increase of 31.3% vs. Q3 2013
  • Mobile – IMO continued tremendous growth in consumer visits while on a mobile device or tablet with an average of 2.2 million visits per month, accounting for 52.6% of IMO’s overall traffic

“The record-setting third quarter for IMO Digital Network reflects the hunger that consumers continue to have for outdoor lifestyle content,” said Jeff Paro, CEO of InterMedia Outdoors. “The ability of our company to complement our print, digital and television assets are key factors in why InterMedia Outdoors and Sportsman Channel are clear leaders in the industry.”

“The third quarter success of the IMO Digital Network is a boon to our overall InterMedia Outdoors family of magazines, websites and television network,” added Gavin Harvey, CEO of Sportsman Channel. “The cohesive partnership between IMO assets and Sportsman Channel programming create a formidable brand leader in the outdoor lifestyle industry that is – without a doubt – at the top of the list.”

InterMedia Outdoors, the nation’s largest media company exclusively serving the information and entertainment needs of more than 80 million outdoor enthusiasts, along with Sportsman Channel, the leader in outdoor television for American sportsmen and women, combine resources and content to create the outdoor industry’s most-dominant, multimedia, cross-content providers.

The IMO brand is equipped with award-winning editorial and creative teams that include a portfolio of 15 leading magazines, 17 websites, a television network with a growing portfolio of programming assets, along with a digital framework that combines a cohesive partnership that shares outdoor lifestyle content.

Along with IMO’s digital and magazine content output, Sportsman Channel’s television lineup boasts several popular IMO-produced brands – Guns & Ammo, In-Fisherman, Handguns, North American Whitetail, The Outfitters Built by Ford F-Series and Bowhunter TV that heavily contribute to the overall reach of the IMO/Sportsman Channel brands and enable consumers to enjoy outdoor lifestyle content on virtually any platform.

About InterMedia Outdoors, Inc.: InterMedia Outdoors, Inc. is the largest multimedia company in the outdoor-enthusiast category, exclusively serving the information and entertainment needs of 82 million outdoor enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 15 market-leading magazines including: Guns & Ammo, Game & Fish, Petersen’s Hunting, North American Whitetail, In-Fisherman, Fly Fisherman and Florida Sportsman; 26 market-leading television productions, the largest library of outdoors television programming,  custom publishing, consumer event business, syndicated radio programming and a multichannel consumer marketing and merchandising business.

About Sportsman Channel:Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of  “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation’s military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at www.thesportsmanchannel.com; Facebook, (facebook.com/sportsmanchannel); Twitter (twitter.com/SPORTSMANchnl and twitter.com/SportsmanPR) and YouTube (youtube.com/TheSportsmanChannel).

********

MEDIA CONTACT:  

Tom Caraccioli, Sportsman Channel, P: 212.852.6646; tcaraccioli@thesportsmanchannel.com