#DeerWeek: Seven Nights of Epic Deer Hunts Coming This Fall to Outdoor Channel and Sportsman Channel

August 21, 2017


Tune-In October 15–21, 7 p.m-12 a.m. ET with Hosts Michael Waddell and Tom McMillan

DENVER (August 21, 2017) – Move over Shark Week, Outdoor Sportsman Group (OSG) – the world’s largest aggregator and content provider of outdoor lifestyle programming, today announced its inaugural #DeerWeek brought to you by Cabela’s, to air on Outdoor Channel and Sportsman Channel this fall. Providing seven nights of deer hunts for outdoor enthusiasts, the deer-centric programing will begin airing on Sunday, October 15 at 7 p.m. ET and continue through Saturday, October 21.

#DeerWeek is a cross-platform initiative that will begin with a takeover of both Outdoor Channel and Sportsman Channel for seven days. The best of deer hunting programming will air in prime-time from 7 p.m–12 a.m. ET each night. Hosted by Michael Waddell and Tom McMillan, this premier event will allow viewers to experience non-stop deer action while incorporating educational information, unique recipes, hunting tips, and more through OSG’s print, digital and social media platforms.

“As we prepare for the fall hunting season, we are thrilled to be offering an entire week of prime-time uninterrupted deer content and special programming for our viewers,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “We are confident #DeerWeek will be fun, entertaining and informative. We look forward to growing this event in the years to come.”

This October, while many hunters are in the woods during the day, at night they’ll want to flip on Outdoor Channel and Sportsman Channel for shows that canvas all of North America in search of big bucks. Programming will include: a mini-marathon featuring the best deer hunts from Bone Collector; Luke Bryan on Buck Commander; The Drury Outdoors shows; an exciting premiere episode of Bowhunter; a best of episode of McMillian with Tom McMillian filming nearly the entire episode; a premiere episode of North American Whitetail entitled: “Sweet Home Alabama” and much more. No matter if taken with a compound bow or rifle, recurve or slug gun, each episode airing during #DeerWeek was carefully curated to show the best cervid-centric moments.

For more information, visit www.deerweek.com and follow us on Facebook, Twitter and Instagram using #DeerWeek.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established integrated media assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #MyOutdoorTV



Erin Erickson | Outdoor Sportsman Group | 303.615.8838 | Erin.Erickson@OutdoorSG.com
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com

Outdoor Sportsman Group