Category Archives: Featured

IMO Digital Network Garners Best Quarter Ever

InterMedia Outdoors and Sportsman Channel Continue Domination of Consumer Reach Through 3Q2014

devises_guns_and_ammoNEW YORK (Nov 5, 2014) – The multi-platform integration initiative within InterMedia Outdoors (IMO), including Sportsman Channel, has generated a record-breaking third quarter for InterMedia Outdoors Digital Network.

InterMedia Outdoors’ Digital Network enjoyed its best third quarter ever by setting record marks with:

  • Unique Visitors – an average of 3,336,900 per month, an increase of 47.4% vs. Q3 2013
  • Page Views – an average of 23,672,178pages of content were consumed each month across IMO websites, an increase of 31.3% vs. Q3 2013
  • Mobile – IMO continued tremendous growth in consumer visits while on a mobile device or tablet with an average of 2.2 million visits per month, accounting for 52.6% of IMO’s overall traffic

“The record-setting third quarter for IMO Digital Network reflects the hunger that consumers continue to have for outdoor lifestyle content,” said Jeff Paro, CEO of InterMedia Outdoors. “The ability of our company to complement our print, digital and television assets are key factors in why InterMedia Outdoors and Sportsman Channel are clear leaders in the industry.”

“The third quarter success of the IMO Digital Network is a boon to our overall InterMedia Outdoors family of magazines, websites and television network,” added Gavin Harvey, CEO of Sportsman Channel. “The cohesive partnership between IMO assets and Sportsman Channel programming create a formidable brand leader in the outdoor lifestyle industry that is – without a doubt – at the top of the list.”

InterMedia Outdoors, the nation’s largest media company exclusively serving the information and entertainment needs of more than 80 million outdoor enthusiasts, along with Sportsman Channel, the leader in outdoor television for American sportsmen and women, combine resources and content to create the outdoor industry’s most-dominant, multimedia, cross-content providers.

The IMO brand is equipped with award-winning editorial and creative teams that include a portfolio of 15 leading magazines, 17 websites, a television network with a growing portfolio of programming assets, along with a digital framework that combines a cohesive partnership that shares outdoor lifestyle content.

Along with IMO’s digital and magazine content output, Sportsman Channel’s television lineup boasts several popular IMO-produced brands – Guns & Ammo, In-Fisherman, Handguns, North American Whitetail, The Outfitters Built by Ford F-Series and Bowhunter TV that heavily contribute to the overall reach of the IMO/Sportsman Channel brands and enable consumers to enjoy outdoor lifestyle content on virtually any platform.

About InterMedia Outdoors, Inc.: InterMedia Outdoors, Inc. is the largest multimedia company in the outdoor-enthusiast category, exclusively serving the information and entertainment needs of 82 million outdoor enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 15 market-leading magazines including: Guns & Ammo, Game & Fish, Petersen’s Hunting, North American Whitetail, In-Fisherman, Fly Fisherman and Florida Sportsman; 26 market-leading television productions, the largest library of outdoors television programming,  custom publishing, consumer event business, syndicated radio programming and a multichannel consumer marketing and merchandising business.

About Sportsman Channel:Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of  “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation’s military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at www.thesportsmanchannel.com; Facebook, (facebook.com/sportsmanchannel); Twitter (twitter.com/SPORTSMANchnl and twitter.com/SportsmanPR) and YouTube (youtube.com/TheSportsmanChannel).

********

MEDIA CONTACT:  

Tom Caraccioli, Sportsman Channel, P: 212.852.6646; tcaraccioli@thesportsmanchannel.com

Sportsman Channel’s “North American Whitetail” Celebrates 10 Years

10th anniversary episode airs Wednesday, October 8 at 8 p.m. ET/PT NEW BERLIN, WI (October 3, 2014) Sportsman Channel’s North American Whitetail, a staple in the network’s whitetail programming lineup, is celebrating 10 years of the biggest bucks and whitetail hunts in their 10th anniversary episode on Wednesday, October 8 at 8 p.m. ET/PT.  Stan Potts and Pat Hogan, hosts, take viewers through some of the most exciting and memorable moments of North American Whitetail since 2004. Take a look back at the last 10 years of the show in an exclusive video. What is it that NAW-10thanniversary-300x300keeps an outdoor show relevant and viewers coming back for more? For Sportsman Channel’s North American Whitetail, it’s the thrilling, sometimes humorous whitetail hunts, and the experienced hosts that bring the show to life. Over a span of 10 years, North American Whitetail has informed, entertained and enlightened viewers on the topic of all things whitetail. From their craziest hunts and off-the-wall footage, to Potts’ all-time favorite hunt, the series has proven staying power. “In 1983 I killed a buck that, at the time, would have scored number three in the world with a bow. North American Whitetail did a story about it, which began my association with the magazine. Then, Pat Reeve came to me and Greg Miller with the idea for a television show and I made the connection between Gordon Whittington and Pat,” remembered Potts. “We started the show in 2004, in a studio in Wisconsin. We had no idea how long it would last, we just knew we were doing something we loved to do. Ten years later, we’re happy to continue sharing our whitetail knowledge and hunting experiences. We’ll throw in a few more laughs of course, too.” “If there’s one thing that sticks out to me the most about North American Whitetail on Sportsman Channel, it’s the amount of people it takes to put this show together,” said Hogan. “We’ve had a lot of fun and we’ve learned a lot throughout the years, but none of it would have been possible without our production staff, our families and all of the outfitters we work with.” Visit the redesigned North American Whitetail TV website for more whitetail action http://www.northamericanwhitetail.com/tv/and learn more about the show on Facebook https://www.facebook.com/NAWhitetail and Twitter https://twitter.com/@NAWhitetail To find Sportsman Channel in your area click here. About Sportsman Channel:Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of  “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation’s military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at www.thesportsmanchannel.com; Facebook, (facebook.com/sportsmanchannel); Twitter (twitter.com/SPORTSMANchnl and twitter.com/SportsmanPR) and YouTube (youtube.com/TheSportsmanChannel). ******** MEDIA CONTACTS:   Ryan Nolan, Sportsman Channel, P: 262.432.9100 ex 117; rnolan@thesportsmanchannel.com Shannon Kolpin, Sportsman Channel, P: 262.432.9100 ex 102, skolpin@thesportsmanchannel.com

Join New York Giants Justin Tuck for Live Twitter Chat on Friday, Oct. 11 at 9 p.m. ET/PT

Giants All-Pro featured will chat Live on Twitter during Argentina Hunt

New Berlin, WI (October 10, 2013)– New York Giants All-Pro defensive end Justin Tuck is chasing down ‘Bears’ tonight and Friday night he’s stalking water buffalo on Sportsman Channel’sBowhunter TV on Friday, October 11 at 9 p.m. ET/PT.

tuckTuck will also participate in a live Twitter chat (https://twitter.com/SPORTSMANchnl) during the episode (9 p.m. ET/PT) to answer viewers questions about the bowhunt and discuss his experience in Argentina. Fans should use the handle @JustinTuckNYG91 and #TuckHunt.Tuck, an avid bowhunter when he’s not tormenting opposing teams’ quarterbacks, travels to the southern hemisphere with Bowhunter TV host Mike Carney to take advantage of Argentina’s red stag roar in the country’s Cerro Colorado foothills and mountains. Tuck likens bowhunting to football, and uses his All-Pro football skills when he finds himself face-to-face with a massive water buffalo at pointblank range.

“The key to football is patient aggression…the same in bowhunting,” said Tuck. “You’ve got to be patient because sometimes the animals just don’t follow our plans and script. You have to understand your time is going to come. When it does, you have to be ready to execute.”

About Sportsman Channel: Launched in 2003, Sportsman Channel, and Sportsman HD, is the only television and digital media company fully devoted to sportsmen and sportswomen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel reaches more than 32 million U.S. television households and is available in HD. Visit www.thesportsmanchannel.com, follow on Twitter, @SportsmanPR (twitter.com/SPORTSMANPR) and Like on Facebook, facebook.com/sportsmanchannel

********

MEDIA CONTACTS:  

Tom Caraccioli, Sportsman Channel, P: 212. 852.6646; tcaraccioli@thesportsmanchannel.com

Ryan Nolan, Sportsman Channel, P: 262.432.9100 ex 117; rnolan@thesportsmanchannel.com