Outdoor Channel and Sportsman Channel Ratings Keep Climbing in Key Demos

May 15, 2018

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Networks Report Three Consecutive Weeks of Ratings Growth Compared to 2017

DENVER (May 15, 2018) – Sportsman Channel and Outdoor Channel ratings in key demos – Men 25-54, Men 18-49, Adults 25-54, Adults 18-49 and households (HH)continue to climb in the second quarter of 2018. Ratings results are compiled from the Week of April 23-29.*

For the third week in a row, Outdoor Channel’s Total Day ratings were up with Men 25-54 compared to one year ago, increasing +15 percent during the Week of April 23-29.  Also during the Week of April 23-29, Fringe ratings increased +53 percent, Weekend ratings increased +60 percent and Overnight ratings increased +140 percent versus last year. Mutiny’s second week on Monday night improved with Men 25-54 by +87 percent.

In April, Outdoor Channel ratings were up in all dayparts led by Fringe which delivered a +44 percent increase. Thursday Primetime ratings were the highest-rated night of the week for the network, led by For Love or Likes (7 p.m.) which increased its time period by +600 percent with Men 25-54 during the month compared to one year ago; Headhunters TV (Thursday, 7:30 p.m.) improved its time period versus last year by +407% with Men 25-54; Red Arrow (Thursday, 8:30 p.m.) recorded gains from a year ago by +83% with Men 25-54 and Hunt Masters (Sunday, 8:30 p.m.) experienced increased ratings during its time period from one year ago by 20% with Men 25-54.  Saturday Primetime showed the most growth year-over-year increasing +194 percent with Men 25-54.

Through Week No. 4 of Q2 2018, Outdoor Channel ratings paced ahead of previous year levels (Q2 2017) with Men 25-54 (+17 percent), Men 18-49 (+3 percent), Adults 25-54 (+10 percent), Adults 18-49 (+6 percent) and HH (+9 percent).

“The success on Outdoor Channel is due to new programming, two strong nights of movies on Friday and Saturday, and a revitalized fringe anchored by Duck Dynasty which airs Monday-Friday at 6 p.m.,” Outdoor Sportsman Group President and CEO, Jim Liberatore said.   

Sportsman Channel experienced similar success and recorded its third consecutive week of ratings growth compared to last year with an increase of +18 percent in the key demo Men 25-54 during April 23-29. The network also increased in Daytime (+14 percent), Fringe (+44 percent), Primetime (+53 percent), Extended Primetime (+64 percent) and Overnight (+29 percent) compared to the same week one year ago.

“Sportsman Channel’s success is due largely to increased interest in its traditional hunting, fishing and shooting mixture of programming,” Liberatore added.

Overall during April, Sportsman Channel’s Thursday Primetime also was the highest-rated night on the network led by huge increases with Men 25-54 for Gun Stories (11 p.m.) and Guns & Gear TV (11:30 p.m.) compared to one year ago. Through Week No. 4 of Q2 2018, Sportsman Channel is ahead of Q2 2017 ratings levels with Men 25-54 (+7 percent), Men 18-49 (+1 percent), Adults 25-54 (+6 percent), Adults 18-49 (+3 percent) and HH (+1 percent).

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #MyOutdoorTV

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

* Source: Nielsen Media Research, Marketbreaks, Multitrak, Men 25-54 Live Cvg Rtg, Week of 4/23/18-4/29/18; April 2018: 4/2/18-4/29/18; Year Ago: Week of 4/17/17-4/23/17, April 2017: 3/27/17-4/23/17. Daytime (M-F 6a-3p), Fringe (M-F 3p-7p), Prime (M-Su 7p-12a), Extended Prime (M-Su 7p-2a), Weekend (Sa-Su 6a-7p).

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Tom Caraccioli | Outdoor Sportsman Group | 212. 852.6646 | Tom.Caraccioli@OutdoorSG.com

Outdoor Sportsman Group