Outdoor Sportsman Group’s #DeerWeek Adds Old Trapper Smoked Products, Leupold & Stevens and Kimber to Growing Roster of AdvertisersJune 28, 2018
Outdoor Channel and Sportsman Channel Annual Programming Stunt
Gaining Interest with Sponsors for September 17-23
DENVER (June 28, 2018) – Old Trapper Smoked Products, Inc., Leupold & Stevens, Inc. and Kimber join a growing roster of advertisers signed on as sponsors of Outdoor Sportsman Group’s #DeerWeek, slated to air September 17-23 on Outdoor Channel, Sportsman Channel and across all of the Outdoor Sportsman Group content platforms this Fall.
#DeerWeek, which launched in 2017, is a unique, week-long, cross-platform event featuring primetime programming showcasing deer-specific content on Outdoor Channel and Sportsman Channel. #DeerWeek content also will be front and center in relevant print, digital and social media platforms owned, operated and distributed by Outdoor Sportsman Group Networks and Outdoor Sportsman Group Publishing arms. Thirty-five hours of Outdoor Channel and Sportsman Channel programming will be dedicated to deer hunting. Content also will be made available to Outdoor Sportsman Group Publishing’s 15 magazines and 19 online websites and digital outlets including MyOutdoorTV (MOTV), as well as Outdoor Sportsman Group’s vast array of social media pipelines.
“The addition of Old Trapper, Leupold & Stevens and Kimber add bigger and broader cache to a cross-platform event that we started last year,” Outdoor Sportsman Group Executive Vice President of Advertising and Sales, Jason Brist said. “We always thought deer hunters needed a special event dedicated to what they love best. We are extremely pleased to have Old Trapper, Leupold & Stevens and Kimber as sponsors that will help give our viewers what they’ve been asking and craving for.”
“We’re no longer content being the northwest’s favorite jerky brand, Old Trapper Smoked Products Vice President, Eric Evenson said. “Instead, we want to take our rightful place as the best beef jerky manufacturer in America. Being a sponsor for Outdoor Sportsman Group’s #DeerWeek is a symbol of this confidence and an investment that will help our retailers sell more of our product.”
“Hunters have been pursuing deer for generations. It’s an annual event that draws hunters together from near and far,” Director of Marketing for Leupold & Stevens, Inc., Michael Wunnicke said. “We’re excited to help share some of those stories on Outdoor Channel and Sportsman Channel this fall.”
“Through Outdoor Sportsman Group’s many platforms, they have a tremendously broad reach among many types of hunters who Kimber has designed purpose-driven rifles,” Kimber Mfg. Director, Marketing Communications, Jordan Hunter said. “The #DeerWeek initiative gives us a great opportunity to introduce OSG’s diverse rifle-hunting audience to firearms that were designed specifically for them; regardless of how, where, or what they hunt.”
Old Trapper and Kimber are participating sponsors and Leupold & Stevens is an associate sponsor of #DeerWeek.
For more information about #DeerWeek, visit: www.DeerWeek.com
ABOUT OLD TRAPPER: Old Trapper Smoked Products has produced its signature line of authentic handmade meat snacks from its headquarters in Forest Grove, Oregon since 1969. Those 50 years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide.
ABOUT LEUPOLD & STEVENS: Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring® spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.
ABOUT KIMBER: Kimber Mfg., Inc. is an American company that designs and manufactures premium firearms for individuals, sporting, law enforcement and military markets. Complete information on firearms, accessories and less-lethal products is available at www.kimberamerica.com. Kimber can also be found on Facebook, Twitter, YouTube and Instagram.
ABOUT OUTDOOR SPORTSMAN GROUP: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
Tom Caraccioli | Outdoor Sportsman Group | 212. 852.6646 | Tom.Caraccioli@OutdoorSG.com