Outdoor Sportsman Group’s Subscription, Streaming Service MyOutdoorTV Launches Globally on RokuJuly 30, 2018
More Than 10,000 Exclusive Episodes Now Available to
Roku’s 15 Million Monthly Active Accounts
DENVER (July 30, 2018) – Outdoor Sportsman Group continues to grow its exclusive, global, subscription-based, streaming service MyOutdoorTV (MOTV) with its launch on streaming platform leader Roku. The announcement was made today by Outdoor Sportsman Group President and CEO, Jim Liberatore.
MOTV boasts more than 10,000 exclusive episodes from its constantly-growing library of programs from Outdoor Channel, Sportsman Channel, World Fishing Network and top producers globally.
MyOutdoorTV is the global, subscription, streaming service from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. In addition to Roku, MOTV is available on Apple iTunes and Google Play App stores for users across the globe.
MOTV has acquired the programming libraries of more than 60 of the industry’s most popular producers. On average, more than 100 new episodes are available to subscribers each month. With more than 10,000 episodes of outdoor lifestyle programming exclusively available to MOTV subscribers, no other streaming platform in the outdoor industry comes close to MOTV. MOTV content includes:
- Tips and “How To” videos from hunt/fish/shoot experts
- Recipes covering various types of wild game and fish
- Hunting episodes and short-form videos
- Fishing episodes including Major League Fishing and short-form videos
- Shooting episodes and short-form videos from across the globe
Outside of the United States, MOTV has made its international presence known and is available in 195 markets worldwide.
“The addition of Roku to our MOTV distribution platforms is game changing,” Liberatore said. “The ability to provide outdoorsmen and women with a massive amount of the best outdoor lifestyle programming from our top-tier producers on their Roku box allows us to reach millions more people who we think will love the MOTV experience.”
The acquisition of exclusive content from some of the finest outdoor lifestyle libraries in the world is the cornerstone of MOTV. These best-in-class programs come from libraries including: Jim Shockey and Shockey Productions; Brian “Pigman” Quaca; the Hunters Video library of international content including the Aimpoint Wild Boar Fever series; Heartland Bowhunter; the late Jose Wejebe’s Spanish Fly; Bill Jordan’s Realtree Outdoors; Ralph and Vicki Cianciarulo’s Archer’s Choice and The Choice; three programs from Drury’s Outdoors, a trio of elk hunting programs – Into the High Country with Jason Matzinger, Pure Hunting and Western Hunter; Jana Waller’s Skull Bound TV; Mark Zona’s program – Zona’s Awesome Fishing Show and waterfowl programming – RNT-V, MOJO Outdoors, The Fowl Life and Waterfowl Obsession; to name a few.
The OSG initiative is designed to partner with its best producers, talent and hosts to acquire the most exciting, adventurous, educational and provocative content in order to showcase programming on linear, streaming, digital, print and mobile platforms with one click. For more on MyOutdoorTV please visit: www.motv.com. #MYOUTDOORTV
About Roku, Inc.: Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TVÔ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. The company is founded by Anthony Wood, inventor of the DVR. Roku is headquartered in Los Gatos, Calif. U.S.A.
About MOTV: The global, subscription-based, streaming service provides the best outdoor programming, lifestyle content and access to favorite Outdoor Channel, Sportsman Channel and World Fishing Network television shows and is the pre-eminent voice for all outdoor enthusiasts. MOTV – powered by the three networks – accomplishes this with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and waterways. Along with the three networks, content is available from Outdoor Sportsman Group’s established integrated media arm that includes 15 outdoor magazines, such as: Guns & Ammo, Game & Fish, In-Fisherman, Florida Sportsman and Wheels Afield and 19 top websites, including: BassFan.com. Exclusive episodes, as well as live event coverage and behind-the-scenes footage will be added in the future.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading subscription outdoor television content platform. The Group also consists of a number of established integrated media assets: 15 outdoor magazines including: Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including: BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm.
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com