Outdoor Sportsman Group’s ‘Ultimate Season ‘25’ Gears Up Hunters for Fall Success Across Print, TV, and Digital Platforms

From Expert Tips to Exclusive Gear Showcases and a Sweepstakes, Outdoor Sportsman Group’s Ultimate Season ’25 Has Everything Hunters Need for Their Best Season Yet

DENVER (August 5, 2025) – Outdoor Sportsman Group (OSG) and its advertising partners are gearing up to make this fall unforgettable for outdoor enthusiasts with Ultimate Season ’25, a comprehensive, multi-platform initiative running August through December 2025. Designed to prepare passionate consumers for success in the field, Ultimate Season ’25 offers advertisers unique opportunities to showcase their products while delivering world-class programming, expert editorial, custom videos, and engaging social content across OSG’s hunting brands. Plus, Jon Pardi comes along for the ride to celebrate the 2025 hunting season with a VIP Grand Prize experience sweepstakes for consumers. Learn more about Ultimate Season ’25 at UltimateSeason.com

As the fall hunting season approaches, preparation becomes paramount. Ultimate Season ’25 offers a first look at the hottest new hunting products from brands such as Old Trapper, Sightmark, Browning, Hornady, Rocky Boots and Can-Am. But that’s just the beginning. The platform also features an unmatched variety of video content, expert articles, and tried-and-true tips from Outdoor Sportsman Group’s industry experts, making it the go-to source for everything hunters need to prep for the best season yet.

“Outdoor Sportsman Group is committed to providing top-tier resources and content for the outdoor community. Ultimate Season ’25 is designed to inspire hunters with the knowledge and tools they need to find success in the field this fall. We’ve gathered everything in one place to help hunters of all levels achieve their ultimate hunting goals,” said Tim Cremin, Head of Programming at Outdoor Sportsman Group.

Ultimate Season ’25 will showcase new gear and products available to outdoor lifestyle enthusiasts through OSG’s multi-platform media assets:

• Long-form custom digital videos on OSG branded websites, as well at MyOutdoorTV
• Expert editorial content displayed in GAME & FISH, Bowhunter, Petersen’s HUNTING, North American Whitetail magazines and websites (gameandfishmag.com, bowhunter.com, petersenshunting.com, and northamericanwhitetail.com)
• Short-form content on Outdoor Channel and Sportsman Channel
• Immersive and interactive social media experience for consumers across OSG’s social media portals
• Multi-winner sweepstakes, including “Ultimate Season Prize Packs,” plus an experiential grand prize to see country music artist Jon Pardi in concert.

“The Ultimate Season series reflects the spirit of the hunting community, and the values Old Trapper stands for—tradition, preparation, and enjoying the journey,” said Robert Leary, Chief Marketing Officer of Old Trapper. “Old Trapper is proud to fuel hunters through every part of the season, from early prep to those long days in the field.”

Learn more about Ultimate Season ’25 at UltimateSeason.com

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.

MEDIA CONTACT:

Outdoor Sportsman Group | OSGPress@OutdoorSG.Com