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The Outdoor Sportsman Group Network is the largest network of digital properties dedicated to serving the needs of 80+ million hunting, shooting, fishing and outdoor enthusiasts.


OSG websites attract over 3.2-million unique visitors who consume 25+ million pages of content every month – accessing 9,000+ articles and 4,000 in-house video segments from the most-respected brands in the outdoors industry.

With 19 individual websites, there is no other digital network providing the most effective means of reaching the American Sportsman.  Endemic and general consumer product marketers alike can align their brands with our audience by leveraging a unique array of opportunities that include exclusive promotional and content sponsorships, high-profile and targeted ad positioning, e-newsletter and custom e-blasts, mobile / social media and standard display campaigns.

The Audience

We bring together an ever-growing community representing the influential American consumer.  This dedicated audience of passionate hunting, shooting and fishing participants live for experiencing the outdoors with friends and family.  They come to our websites from work and home, on their desktop, tablet and mobile devices – engaging with our brands and award-winning editorial teams to consume entertaining content on best gear, techniques, travel, adventure and the complete outdoors-experience.




*Sources: Google Analytics, The OSG Network Digital User Survey

Outdoor Sportsman Group