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1,590,000 Total Audience
137,222 Average Monthly Unique Visitors

Petersen’s Hunting

Since 1973, Petersen’s Hunting has been the most trusted brand solely devoted to the pursuit of big-game and adventure sport hunting.

Quick Fact:

•Petersen’s Hunting Magazine has the largest audience of any other adventure hunting-oriented brand, with over 4-million readers

Visit the Full Petersen’s Hunting TV Site


  • Magazine Circulation163,614
  • Magazine Frequency8x/year
  • Average Monthly Unique Visitors137,222
  • Annual Page Views2,523,986
  • Total Audience1,590,000
  • Median Age48
  • Average Household Income$108,660
  • E-Newsletter Subscribers78,690
  • Social Media Followers44,981

Digital Version

Editor & Publisher

Kevin Steele


Kevin Steele is a 37 year veteran of the shooting, hunting and outdoor industry. Currently the Publisher of Petersen’s Hunting and Producer and Co-Host of Petersen’s Hunting Adventures TV, Steele is also the publisher and editor emeritus of Guns & Ammo.

With a reputation as an editor and writer Steele knows his market intimately. He began shooting at the age of five and became a licensed hunter at the age of ten. He has actively participated in IPSC, Metallic Silhouette, 3-Gun and Cowboy Action Shooting, along with skeet, trap and sporting clays. His vocation as an outdoor journalist coincides with his avocation as a passionate outdoorsman who loves shooting, hunting, fishing, off-roading and horses. Competent in all shooting diciplines, Steele has hunted on four continents, taking sixty-two species of big game at last count.

David Draper


An avid hunter and accomplished writer, David Draper has traveled the globe in search of good stories and good food, yet his roots remain firmly planted in the soil of his family’s farm on the High Plains of Nebraska. As a young man, his dreams were fueled by daily trips to the original Cabela’s retail store, which stood a short four blocks from his childhood home. The ensuing years spent chasing his passions for adventure and the outdoors have taken him from the shores of Africa’s Gambia River to Alaska’s Brooks Range. He has hunted birds and big-game on five of the seven continents.

A 20-year industry veteran, Draper has worked in communications, writing and editing roles for the biggest names in the industry. In addition to bylines in scores of publications, he also served as the editor for the hunting journals of Dick and Mary Cabela and contributed to several books on the outdoors. Draper is Editor-in-Chief of Petersen’s Hunting magazine, where he also writes the Fare Game column covering all aspects of processing and cooking wild game.

Joe Ferronato

Managing Editor

Joe Ferronato is the Managing Editor for Petersen’s Hunting magazine. He was taught to appreciate hunting at a young age from his family; his grandmother taught him to shoot at the age of six. Once old enough to legally hunt, he headed afield and the love has only grown since. Growing up in Southern California did not quench his burning desire for adventure hunting and he soon found a new home in the Rocky Mountains of Montana.

Since settling in Montana, Joe has furthered his knowledge and experience of the hunting world. When he isn’t behind the computer working on educating and entertaining the Petersen’s Hunting audience, he can be found deep in the backcountry chasing elk, deer, bear or lions. Or, you can find him in brushy river bottoms or a field searching for upland birds behind his two German Wirehaired Pointers, which he trained himself.

Dale Evans

Digital Editor

Growing up in northeast Florida, Dale has been in the outdoors hunting and fishing since a young kid. As an avid hunter he has traveled to countless states in pursuit of new adventure and experiences. After serving for 10 years as an Air Force JTAC, he decided to move west to explore new opportunities of hunting western big game. Once established in Montana, he graduated from Montana State University with a Fine Arts degree, and soon thereafter was hired on within the outdoor industry. He comes to North American Whitetail with a passion for storytelling and documenting the hunt, only rivaled by his desire to be in the field hunting himself.

Petersen’s Hunting Special Interest Publications

Outdoor Sportsman Group