830,071 Total Print Audience
47,000 Average Monthly Unique Visitors

Fly Fisherman

From seasoned expert to enthusiastic novice, Fly Fisherman’s angling audience enjoys the most comprehensive and unbiased information on fresh and saltwater destinations, casting and presentation techniques, fly tying, conservation issues and more.

Quick facts:
• Fly Fisherman is the voice of fishery conservation activism
• FlyFisherman has the highest level of user engagement, with average time-on-site of over 15 minutes


  • Magazine Circulation73,004
  • Magazine Frequency5x/year
  • Annual Page Views1,897,396
  • Average Monthly Unique Visitors47,000
  • Total Print Audience830,071
  • Average Household Income$137,000
  • Traffic From Mobile/Tablet56%
  • ENewsletter Subscribers55,014
  • Social Media Followers168,822

Digital Version

Editor & Publisher

Ross Purnell



Ross Purnell was born in Calgary, Alberta, and graduated from the University of Calgary (bachelor's degree) and later with a journalism diploma from Mount Royal College. After short stints as a fly-fishing guide, and as both a reporter and editor in the newspaper business, he was hired in 1996 by Fly Fisherman. In 2009 he became the editor of the magazine and in his 18 years on staff has fished in far off places like Patagonia, New Zealand, and Kamchatka, and all across North America from Alaska to Key West.

Fly Fisherman Special Interest Publications

Outdoor Sportsman Group