826,320 Total Print Audience
58,431 Average Monthly Unique Visitors

Fly Fisherman

From seasoned expert to enthusiastic novice, Fly Fisherman’s angling audience enjoys the most comprehensive and unbiased information on fresh and saltwater destinations, casting and presentation techniques, fly tying, conservation issues and more.

Quick facts:
• Fly Fisherman is the voice of fishery conservation activism
• FlyFisherman has the highest level of user engagement, with average time-on-site of over 15 minutes


  • Magazine Circulation75,120
  • Magazine FrequencyBi-monthly
  • Average Monthly Unique Visitors58,431
  • Annual Page Views2,177,462
  • Total Print Audience826,320
  • Average Household Income$137,005

Digital Version

Editor & Publisher

Ross Purnell



Ross Purnell was born in Calgary, Alberta, and graduated from the University of Calgary (bachelor's degree) and later with a journalism diploma from Mount Royal College. After short stints as a fly-fishing guide, and as both a reporter and editor in the newspaper business, he was was hired in 1996 by Fly Fisherman. In 2009 he became the editor of the magazine and in his 18 years on staff has fished in far off places like Patagonia, New Zealand, and Kamchatka, and all across North America from Alaska to Key West.

Jeff Simpson

Digital Fishing Editorial Director


Jeff Simpson is the Digital Fishing Editorial Director for InterMedia Outdoors including In-Fisherman, Florida Sportsman, and Fly Fisherman. Having worked as an In-Fisherman editor and photographer for 17 years, he has written for all of In-Fisherman’s publications and is one of the most noteworthy field photographer’s in the fishing industry.

Fly Fisherman Special Interest Publications

Outdoor Sportsman Group