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850,597 Total Print Audience
76,278 Average Monthly Unique Visitors

Fly Fisherman

Fly Fisherman has been the leading magazine of fly fishing since 1969. Eight times per year we provide the best information on local and exotic destinations, tactics, and techniques to help fly fishers of all skill levels catch more fish, new fly patterns from the world’s best tiers, and the latest news on how we are preserving and restoring our valuable fisheries.

Quick facts:
• We publish three annuals per year: Gear Guide, Destinations, and Fly Fishing Made Easy
• Our contributors are the sport’s most recognized experts
• Our digital offerings include a rapidly growing, and robust audiences on YouTube, Instagram, and Facebook.


  • Circulation77,327
  • Magazine Frequency5x/year
  • Annual Page Views1,860,624
  • Average Monthly Unique Visitors76,278
  • Total Print Audience850,597
  • Average Household Income$137,000
  • Traffic From Mobile/Tablet65%
  • ENewsletter Subscribers36,131
  • Social Media Followers86,598

Digital Version

Editor & Publisher

Ross Purnell


Ross Purnell was born in Calgary, Alberta, and graduated from the University of Calgary (bachelor's degree) and later with a journalism diploma from Mount Royal College. After short stints as a fly-fishing guide, and as both a reporter and editor in the newspaper business, he was hired in 1996 by Fly Fisherman. In 2009 he became the editor of the magazine and in his 18 years on staff has fished in far off places like Patagonia, New Zealand, and Kamchatka, and all across North America from Alaska to Key West.

Fly Fisherman Special Interest Publications

Outdoor Sportsman Group