457,996 Total Print Audience
45,801 Average Monthly Unique Visitors


As the preeminent brand for avid ‘water-fowlers,’ Wildfowl provides best-practice hunting advice, habitat reports, flyway forecasts, conservation programs and updates on issues affecting waterfowl populations nationwide.

Quick Facts:
• The Wildfowl readers spend an average of 31.3 days hunting every year and over 4 hours each week training their dogs


  • Magazine Circulation41,636
  • Magazine Frequency7x/year
  • Average Monthly Unique Visitors45,801
  • Annual Page Views3,110,303
  • Total Print Audience457,996
  • Men86%
  • Women14%
  • Median Age46
  • Average Household Income$138,900

Digital Version

Editor & Publisher

Laden Force



Laden joined Wildfowl in 2017. Raised on his family farm in northern Missouri, he cut his teeth on hunting white-tailed deer, eastern turkeys, waterfowl and quail behind his German Shorthair, Ellie. Since leaving the small town to pursue Undergraduate and Graduate degrees in Business and Business Administration, his education and passion have driven a career of 12+ years in the outdoor industry with companies such as Remington, Zeiss Sports Optics, Bowtech, Bowhunter Magazine and now, North American Whitetail, Gun Dog and Wildfowl. Laden is an avid outdoorsman that thrives on pursuing game with his bow, rifle or shotgun, successfully harvesting several North American species. He has been lucky enough to move back to small-town Northeast Missouri, where he and his wife, Jordan, are raising their three boys, Stone, Wilder and Zee.

Skip Knowles



A lifelong outdoors editor and writer, Knowles has hunted four continents at the helm of WILDFOWL, Predator Nation, as host of World of Beretta TV
and as contributor to other IMO pubs such as Guns & Ammo and Petersen's Hunting. A life spent in the mountains of the Pacific Northwest and Utah have given him a great passion for the West, but he loves about any type of waterfowl or big game hunting. He is also the world¹s greatest shot when nobody else is around.

Joe Genzel



Joe Genzel has been a writer, editor, photographer and digital strategist for over 15 years. He grew up chasing mallards and Canada geese in the Illinois River Valley with his father and continues to pursue his passion for the birds as the associate editor of Wildfowl and Gun Dog Magazines.

Wildfowl Special Interest Publications

Outdoor Sportsman Group