3,184,000 Total Print Audience
291,673 Average Monthly Unique Visitors
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In-Fisherman is the most recognized and respected brand in freshwater fishing, and is dedicated to teaching its audience how to catch fish and ensure the future of fishing. Since 1975, no other fishing resource has delivered cutting-edge freshwater fishing information like In-Fisherman.

Quick Facts:

  • In-Fisherman was the first media brand to embrace a multi-media strategy, with television, print and web exposure
  • The largest magazine audience of any other freshwater fishing-oriented brand


  • Magazine Circulation178,771
  • Magazine Frequency8x/year
  • Average Monthly Unique Visitors291,673
  • Annual Page Views8,548,556
  • Total Print Audience3,184,000
  • Men 86%
  • Women 14%
  • Median Age 50
  • Married 74%
  • Attended College67%
  • Management/Professional22%
  • Tradesmen/Craftsmen29%
  • Average Household Income$96,000

Digital Version

Editor & Publisher

Doug Stange



Inducted into the National Fresh Water Fishing Hall of Fame in 1998 as a Legendary Communicator, In-Fisherman Television host Doug Stange is a contributing mastermind to the contents of the most widely read and respected national freshwater fishing magazine in North America: In-Fisherman. He also oversees the In-Fisherman series of annual guides; Walleye, Bass, Catfish, Ice Fishing, Ice-Fishing-Tactical Gear, Pike-Muskie, and Panfish Guides.

Dr. Rob Neumann



Rob Neumann is Managing Editor of In-Fisherman and contributes to magazines, television, and digital content, as well as operations of the magazines. As a lifelong multispecies angler, former fishery professor with a Ph.D. in fishery science, and certified fisheries professional, he brings a unique perspective to In-Fisherman, often connecting science to fish and fishing applications.

In-Fisherman Special Interest Publications

Outdoor Sportsman Group