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1,183,457 Total Print Audience
164,406 Annual Unique Visitors

North American Whitetail

When it comes to providing the most comprehensive, cutting-edge information on the pursuit of this continent’s undisputed king of big game, North American Whitetail stands alone. North American Whitetail stakes its reputation on being the first to deliver the inside stories of the world’s greatest whitetail bucks, while also providing the most reliable tips for growing, managing and hunting whitetail deer.

Quick Facts:

• North American Whitetail TV is the most popular deer-hunting show on The Sportsman Channel

Visit the Full North American Whitetail TV Site


  • Magazine Circulation107,587
  • Annual Unique Visitors164,406
  • Annual Page Views3,938,566
  • Total Print Audience1,183,457
  • Traffic from Mobile/Tablet89%
  • Social Media Followers105,310

Digital Version

Editor & Publisher

Jeff Waring


Jeff joined Bowhunter Magazine in 1989, and served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV, Petersen’s Bowhunting and North American Whitetail out of the company’s Harrisburg, Pennsylvania office.

Haynes Shelton


Raised on his family’s farm in Davie County, North Carolina, Haynes realized his passion for deer hunting and the outdoor lifestyle at an early age through the mentorship of his father and grandfather. After earning his Bachelor’s in English and minoring in Visual Arts at Hampden-Sydney College, Haynes began his career as Associate Editor for North American Whitetail. Soon his role expanded as Editor-in-Chief of the magazine and Associate Producer for NAW TV. Only outranking his passion for traveling the continent in pursuit of whitetails is Haynes’ love of life’s two greatest gifts – faith and family.

Blake Garlock

Associate Editor

Blake Garlock joined North American Whitetail as Associate Editor in 2021. Blake grew up and lives in Southcentral Pennsylvania, where he developed a love for whitetail hunting and obtained a Bachelor of Arts degree in Communications and Journalism from Shippensburg University.

Since beginning his career with North American Whitetail, Blake has continued to hone his journalism skills through writing print features and web articles for the brand’s increasingly popular Breaking News Bucks initiative. Blake also travels the country pursuing whitetails for North American Whitetail TV, which fuels his desire to be in the woods as much as possible. When he’s not writing, editing or shooting television, Blake enjoys spending time with his family, fishing and hunting species other than the white-tailed deer.

Dale Evans

Digital Editor

Growing up in northeast Florida, Dale has been in the outdoors hunting and fishing since a young kid. As an avid hunter he has traveled to countless states in pursuit of new adventure and experiences. After serving for 10 years as an Air Force JTAC, he decided to move west to explore new opportunities of hunting western big game. Once established in Montana, he graduated from Montana State University with a Fine Arts degree, and soon thereafter was hired on within the outdoor industry. He comes to North American Whitetail with a passion for storytelling and documenting the hunt, only rivaled by his desire to be in the field hunting himself.

North American Whitetail Special Interest Publications

Outdoor Sportsman Group