Skip to main content
818,433 Total Print Audience
132,542 Average Monthly Unique Visitors

Florida Sportsman

Florida Sportsman is the go-to resource for saltwater and freshwater fishing, boating, hunting and conservation in the country’s largest outdoor enthusiast market.

Quick Facts

  • Founding Publisher, Karl Wickstrom, is iconic in Florida for his efforts in conservation and wildlife preservation
  • The Florida Sportsman brand is media agnostic, serving content online, on television, in print, on the radio and on the ground at the Florida Sportsman Expos


  • Circulation74,403
  • Total Print Audience818,433
  • Average Monthly Unique Visitors132,542
  • Annual Page Views5,566,354
  • Traffic from Mobile/Tablet71%
  • Social Media Followers494,235

Digital Version

Editor & Publisher

Michael Cassidy


Michael brings 30 years of outdoor television and publishing expertise with him. When he is not hunting in Africa or chasing tarpon in the Florida Keys, Cassidy lives the quiet life in Windermere, Florida with his wife, Shery, of 29 years, and their nine children.

Jeff Weakley


Jeff Weakley is the editor of Florida Sportsman magazine in Stuart, Florida. He has been a staff editor at the magazine since 1995, when he began work there upon graduating with a B.A. degree in English from Stetson University in DeLand, FL. His articles and columns have won numerous awards from the Florida Outdoor Writers Association. He is the author of Sportsman’s Best: Kayak Fishing, published in 2012. From 2005 to 2011, Jeff co-hosted the Florida Sportsman and Shallow Water Angler television series. Volunteer work has included a number of terms as a chapter president with Coastal Conservation Association Florida and as community mentor with Big Brothers, Big Sisters of Martin County. Jeff’s hobbies include fishing, surfing and hunting. He is married and has two daughters.

Florida Sportsman Special Interest Publications

Outdoor Sportsman Group