848,584 Total Print Audience
218,182 Average Monthly Unique Visitors

Florida Sportsman

Florida Sportsman is the go-to resource for saltwater and freshwater fishing, boating, hunting and conservation in the country’s largest outdoor enthusiast market.

Quick Facts

  • Founding Publisher, Karl Wickstrom, is iconic in Florida for his efforts in conservation and wildlife preservation
  • The Florida Sportsman brand is media agnostic, serving content online, on television, in print, on the radio and on the ground at the Florida Sportsman Expos


  • Magazine Circulation77,144
  • Average Monthly Unique Visitors218,182
  • Annual Page Views20,474,166
  • Total Print Audience848,584
  • Men86%
  • Women14%
  • Median Age46
  • Married56%
  • Have Children in Household41%
  • Attended College45%
  • Management/Professional15%
  • Tradesmen/Craftsmen17%
  • Average Household Income$138,000

Digital Version

Editor & Publisher

Blair Wickstrom



Blair Wickstrom is the Publisher of Florida Sportsman magazine. From learning how to hold a fish properly, for a magazine picture at age ten, to winning a $40,000 boat as a tournament captain 25 years later, there hasn’t been much that hasn’t crossed the bow of one of Blair’s many boats. Blair’s fished offshore, inshore, speared fish with a sling and harpooned alligators. Blair has worked for Florida Sportsman for 29 years, but has been connected by blood, to Florida Sportsman, since 1969. Florida Sportsman has grown beyond print, now producing two television shows, a leading website and Forum community, radio network, Expos and a growing number of fishing and boating related products and books.

Jeff Weakley



Jeff Weakley is the editor of Florida Sportsman magazine in Stuart, Florida. He has been a staff editor at the magazine since 1995, when he began work there upon graduating with a B.A. degree in English from Stetson University in DeLand, FL. His articles and columns have won numerous awards from the Florida Outdoor Writers Association. He is the author of Sportsman’s Best: Kayak Fishing, published in 2012. From 2005 to 2011, Jeff co-hosted the Florida Sportsman and Shallow Water Angler television series. Volunteer work has included a number of terms as a chapter president with Coastal Conservation Association Florida and as community mentor with Big Brothers, Big Sisters of Martin County. Jeff’s hobbies include fishing, surfing and hunting. He is married and has two daughters.

Jeff Simpson

Digital Fishing Editorial Director


Jeff Simpson is the Digital Fishing Editorial Director for InterMedia Outdoors including In-Fisherman, Florida Sportsman, and Fly Fisherman. Having worked as an In-Fisherman editor and photographer for 17 years, he has written for all of In-Fisherman’s publications and is one of the most noteworthy field photographer’s in the fishing industry.

Florida Sportsman Special Interest Publications

Outdoor Sportsman Group