1,219,438 Total Print Audience
67,808 Average Monthly Unique Visitors


For over 40 years, the most elite and dedicated sportsmen have turned to Bowhunter for the most comprehensive experiential ‘voice-of-authority’ content.

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  • Magazine Circulation110,858
  • Magazine Frequency8x/year
  • Average Monthly Unique Visitors67,808
  • Annual Page Views2,097,364
  • Total Print Audience1,219,438
  • Men86%
  • Women 14%
  • Median Age 46
  • Married 81%
  • Have Children48%
  • Attended College61%
  • Management/Professional33%
  • Tradesmen/Craftsmen46%
  • Average Household Income$107,800

Digital Version

Editor & Publisher

Jeff Waring



Jeff joined Bowhunter Magazine in 1989, and he served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV and Petersen’s Bowhunting out of the company’s Harrisburg, Pennsylvania office.

Danny Farris

Associate Publisher


When Danny was ten years old, his grandfather gave him a Bear Whitetail bow, and though he didn’t yet have the strength to draw it, he worked relentlessly until he did. In Danny’s eyes the accomplishment was a rite of passage and soon he began following his father’s footsteps in pursuit of elk and mule deer. On his first bowhunt, Danny’s dad called a cow elk to within mere feet of his son’s position. It was the most exciting thing he had ever experienced, and while Danny failed to take an elk on that first outing, his father successfully planted a bowhunting seed in him that grew strong roots, and eventually sprouted in ways neither would ever have imagined.

With 35 years of experience in the field, Danny is an accomplished bowhunter and an archery industry veteran. Since joining the company over a decade ago, Danny has served as the Associate Publisher of Petersen’s Bowhunting and Bowhunter Magazines, the Producer of Bowhunter TV and the Bowhunting Field Editor of Petersen’s Hunting Magazine. Together with his wife, Lisa, Danny has raised four young bowhunters of his own in Peyton, Colorado.

Curt Wells



In a bowhunting career spanning 33 years, across 25 states, 10 Canadian provinces/territories and 6 countries, Curt Wells has pursued 24 species of big game exclusively with a bow and arrow.
Curt sold his first magazine article to Bowhunter Magazine in 1985 and was eventually named Equipment Editor in 2003. In 2005, Curt began hunting on camera and writing scripts for Bowhunter TV and was named co-host in 2009. That same year Curt authored his first book, The Modern Bowhunter – Geared Up!, and served as Editor of the Pope and Young Club’s Bowhunting Records of North American Whitetail Deer, Third Edition. Then, in 2010, Curt was named Editor of Bowhunter Magazine, a position he holds today. Curt lives in Wahpeton, North Dakota with his wife Patti. He has two sons and three grandsons.

Brian Fortenbaugh



Outdoor Sportsman Group