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Senior Manager or Director Digital Ad Sales Research

NOTICE OF OPENING: Outdoor Sportsman Group
LOCATION: Denver, CO or New York, NY
REPORTS TO: EVP, Marketing & Research
CANDIDATE POOL: Internal/External Candidates


About the Role

We are looking to fill one position at either a Sr. Manager or Director level dependent on the candidate pool we receive. The nature and examples of work performed below will be the same for either level, the main differences are noted as follows:

  • Sr. Manager:
    1. No direct reports
    2. Works with Digital Analytics Manager to help evaluate digital measurement solutions to help identify those that augment current solutions and will help drive revenue growth.
  • Director:
  • Has direct reports
  • Manages the Business Intelligence team to evaluate digital measurement solutions identifying those that augment current solutions and will help drive revenue growth.

Nature of Work:

The Sr. Manager or Director, Digital Ad Sales Research contributes to the Ad Sales strategy of the Outdoor Sportsman Groups portfolio of digital properties. Works with Ad Sales to identify and profile audience segments that provide unique sales benefits to advertisers and will drive revenue growth. Coordinates with Digital Ad Sales team and Ad Sales Marketing to develop all Research materials and recurring sales literature for digital properties including Upfront, SHOTShow, ATA, ICAST, etc. Leverage Ad Spend data for Endemic and Non-Endemic Ad Sales prospecting.

Examples of work performed:

  • Works closely with Digital Ad Sales, Ad Sales Marketing, and Digital Analytics Manager to create effective sales positioning that differentiates OSG’s digital portfolio in the marketplace
  • Analyzes user behavior, creates and maintains key reports, dashboards and analyses utilizing web analytics tools including but not limited to Google Analytics/G4, Conviva and MOAT Analytics
  • Works closely with Ad Sales, Digital Ad Sales Operations, and Digital Analytics Manager to respond to RFPs and highlight the value of OSG digital and cross-portfolio properties; works with Ad Ops to help develop post-campaign client insights.
  • Utilizes primary and syndicated research to support sales with the development of strong positioning stories to highlight the value of our digital and cross platform audience and sponsorship opportunities to the advertising community.
  • Provides daily, weekly, monthly, ad hoc and campaign specific insights to drive business decisions and strategy.

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands:

  • Typical Office Conditions
  • Lift 50 lbs. daily
  • Work in extreme weather conditions


  • Minimum
    1. BS/BA degree in marketing/communications/economics or related field
    2. 1-3 years’ experience in field for Sr. Manager
    3. 3-5 years’ experience in field for Director
    4. Applicants must meet minimum qualifications at the time of hire.
  • Preferred
  • Certification or additional degree
  • Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.

Competencies/Knowledge, Skills & Abilities:

  • Ability to maintain positive attitude and demonstrate professionalism
  • Ability to maintain a high level of confidentiality
  • Ability to complete work accurately and in a timely manner
  • Ability to work independently & in a group setting and demonstrate good judgment skills
  • Ability to communicate effectively orally and in writing
  • Possesses excellent interpersonal skills
  • Ability to multi-task, prioritize and adapt to changing environments
  • Efficient in Microsoft Office, Word, and PowerPoint.
  • Familiarity with BI tools such as Tableau, Domo, Qlik.
  • Ability to train team members in advanced analytics reporting techniques.


  • Base salary range per annum starting at:
    • Sr. Manager – $85,000
    • Director – $110,000

Benefits Include:

  • 12 Paid Company Holidays
  • Health Insurance (Medical, Dental, Vision)
  • Paid Time Off (PTO)
  • Life Insurance
  • Short and Long-term Disability
  • Health Savings Account (HSA)
  • Flexible Spending plans (FSAs)
  • 401K/Employer Match

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Outdoor Sportsman Group