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827,662 Total Print Audience
126,534 Average Monthly Unique Visitors

Petersen’s Bowhunting

Petersen’s Bowhunting serves as the authority on bowhunting equipment – and the content surrounding this ‘latest-and-greatest’ editorial focus is presented in an entertaining mix of how-to advice and where-to adventure.

  • Gear-focused for the bowhunting equipment geek
  • Petersen’s branding assures the highest quality content in print and online


  • Magazine Circulation75,242
  • Average Monthly Unique Visitors126,534
  • Annual Page Views2,482,203
  • Total Print Audience827,662
  • Traffic from Mobile/Tablet88%
  • Social Media Followers36,350

Digital Version

Editor & Publisher

Jeff Waring


Jeff joined Bowhunter Magazine in 1989, and served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV, Petersen’s Bowhunting and North American Whitetail out of the company’s Harrisburg, Pennsylvania office.

Christian Berg


Petersen’s Bowhunting Editor Christian Berg is a passionate bowhunter and award-winning journalist who spent 14 years honing his craft at daily newspapers before joining InterMedia Outdoors in 2008. A veteran reporter who has covered everything from fires and murders to political races and business deals to conservation and wildlife, Christian embraces the opportunity to put his news-gathering skills to work for fellow archers. During his tenure at Bowhunting, Christian has worked to enhance the brand’s reputation as “The Modern Bowhunting Authority” by providing practical information such as details on the latest bowhunting gear, technical equipment tests, no-nonsense field reviews and proven bowhunting tactics from the sport's leading experts. Christian lives in Pennsylvania with his wife, two sons and Labrador retriever.

Mark Demko

Digital Content Manager

Drew Pellman

Senior Digital Editor

Outdoor Sportsman Group