1,210,770 Total Print Audience
85,090 Average Monthly Unique Visitors

Petersen’s Bowhunting

Petersen’s Bowhunting serves as the authority on bowhunting equipment – and the content surrounding this ‘latest-and-greatest’ editorial focus is presented in an entertaining mix of how-to advice and where-to adventure.

  • Gear-focused for the bowhunting equipment geek
  • Petersen’s branding assures the highest quality content in print and online


  • Magazine Circulation110,070
  • Magazine Frequency8x/year
  • Average Monthly Unique Visitors85,090
  • Annual Page Views2,144,720
  • Total Print Audience1,210,770
  • Men 86%
  • Women 14%
  • Median Age46
  • Married82%
  • Have Children 53%
  • Attended College59%
  • Management/Professional34%
  • Tradesmen/Craftsmen47%
  • Average Household Income$115,500

Digital Version

Editor & Publisher

Jeff Waring



Jeff joined Bowhunter Magazine in 1989, and he served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV and Petersen’s Bowhunting out of the company’s Harrisburg, Pennsylvania office.

Danny Farris

Associate Publisher


When Danny was ten years old, his grandfather gave him a Bear Whitetail bow, and though he didn’t yet have the strength to draw it, he worked relentlessly until he did. In Danny’s eyes the accomplishment was a rite of passage and soon he began following his father’s footsteps in pursuit of elk and mule deer. On his first bowhunt, Danny’s dad called a cow elk to within mere feet of his son’s position. It was the most exciting thing he had ever experienced, and while Danny failed to take an elk on that first outing, his father successfully planted a bowhunting seed in him that grew strong roots, and eventually sprouted in ways neither would ever have imagined.

With 35 years of experience in the field, Danny is an accomplished bowhunter and an archery industry veteran. Since joining the company over a decade ago, Danny has served as the Associate Publisher of Petersen’s Bowhunting and Bowhunter Magazines, the Producer of Bowhunter TV and the Bowhunting Field Editor of Petersen’s Hunting Magazine. Together with his wife, Lisa, Danny has raised four young bowhunters of his own in Peyton, Colorado.

Christian Berg



Petersen’s Bowhunting Editor Christian Berg is a passionate bowhunter and award-winning journalist who spent 14 years honing his craft at daily newspapers before joining InterMedia Outdoors in 2008. A veteran reporter who has covered everything from fires and murders to political races and business deals to conservation and wildlife, Christian embraces the opportunity to put his news-gathering skills to work for fellow archers. During his tenure at Bowhunting, Christian has worked to enhance the brand’s reputation as “The Modern Bowhunting Authority” by providing practical information such as details on the latest bowhunting gear, technical equipment tests, no-nonsense field reviews and proven bowhunting tactics from the sport's leading experts. Christian lives in Pennsylvania with his wife, two sons and Labrador retriever.

Emily Kantner



Outdoor Sportsman Group