Skip to main content

Outdoor Sportsman Group and ViewLift Announce OTT Partnership

December 12, 2018

OSG Logo New

ViewLift Powering MyOutdoorTV Streaming Service

DENVER (December 12, 2018) – International media and entertainment giant Outdoor Sportsman Group (OSG) has partnered with digital media technology company ViewLift for the global relaunch of OSG’s video on-demand streaming service MyOutdoorTV (MOTV) on Web, Mobile, Roku, Apple TV, Amazon Fire TV and Xbox applications. MOTV is the exclusive, global, subscription-based, streaming service from Outdoor Sportsman Group created for outdoor lifestyle enthusiasts to enjoy content anywhere, anytime and on any device.

“ViewLift helps Outdoor Sportsman Group distribute our exclusive, streaming service to a broader audience,” MyOutdoorTV Senior Vice President and General Manager, Sean Luxton said. “We are extremely pleased with our partnership and look forward to many successes.”

MOTV delivers television shows and product demonstrations to hunters, shooting sports enthusiasts, anglers, campers, boaters and hikers from around the globe. This partnership with ViewLift has facilitated the global expansion of the channel by providing language localization, optimized global payment processing and a scaled service reaching users around the world.

“MOTV has been one of digital television’s pioneers,” ViewLift CEO Rick Allen noted. “We at ViewLift look forward to providing their passionate audience with the best viewing experience, whenever and wherever they wish.”

MOTV boasts more than 10,000 exclusive episodes from its constantly-growing library of programs from Outdoor Channel, Sportsman Channel, World Fishing Network and top producers globally. MyOutdoorTV leverages ViewLift’s robust platform offering to reach fans around the world in their local language for the first time.

Meet with ViewLift at CES 2019

Schedule Now to learn more about ViewLift’s OTT distribution and monetization solutions.

About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global, subscription, streaming service from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network television shows, the entire Hunters Video library and exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category leading outdoor magazines, such as: Guns & Ammo, Game & Fish, In-Fisherman, Fly Fisherman, Florida Sportsman, Bowhunter, North American Whitetail and Petersen’s Hunting, and 19 top websites, including:

MOTV is available in English, French, German and Danish. Subscribe to MOTV at, as well as the following streaming platforms: Apple IOS (iPhone and iPad), Android (phone and tablet), Roku, Apple TV, Xbox and Amazon Fire TV.

MOTV is available in 192 markets worldwide.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, as well as 19 top websites, including Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit #MyOutdoorTV

About ViewLift: ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs and gaming consoles. ViewLift’s founding team, brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across all major device platforms. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; SnagFilms; and others.


Media Contacts

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 |
Emily Hamilton | ViewLift | 917.289.7010 |

Outdoor Sportsman Group