253,896 Total Print Audience
75,250 Average Monthly Unique Visitors

Gun Dog

For more than three decades, Gun Dog has maintained its status as North America’s premier authority on upland bird dogs and retrievers with content that provides comprehensive coverage of these hard driving sporting dogs.

Quick Facts:
• Reaches the largest audience of hunting-with-their-dog enthusiasts




  • Magazine Circulation42,316
  • Magazine Frequency7x/year
  • Average Monthly Unique Visitors75,250
  • Annual Page Views3,642,292
  • Total Print Audience253,896
  • Men87%
  • Women 13%
  • Median Age 45
  • Married 57%
  • Have Children in Household39%
  • Attended College39%
  • Management/Professional14%
  • Tradesmen/Craftsmen17%
  • Average Household Income$131,327

Digital Version

Editor & Publisher

Thomas Weaver



Tom Weaver is the Publisher of North American Whitetail, Wildfowl and Gun Dog. A lifelong hunter and fisherman Mr. Weaver has been actively involved in sales and management of outdoor titles for the past 31 years. Tom specializing in regional hunting & fishing publications early in his career. Mr. Weaver sold for the Great Lakes Sportsman’s Group which consisted of five titles and moved on to manage The Northwoods Group (Pennsylvania Sportsman, New York Sportsman and Michigan Hunting & Fishing). Over the last ten years he has been spearheading the efforts on Gun Dog, Wildfowl, North American Whitetail and Predator Nation.

Laden Force

Associate Publisher


Laden joined Bowhunter Magazine in 2016. Raised on his family farm in northern Missouri, he cut his teeth on bowhunting eastern turkeys, whitetail deer and a few small game species. Since leaving the small town to pursue Undergraduate and Graduate degrees in Business and Business Administration, his education and passion have driven a career of 10+ years in the outdoor industry with companies such as Remington, Zeiss Sports Optics, Bowtech and now Bowhunter Magazine. Laden is an avid outdoorsman that thrives on pursuing game with his bow, successfully harvesting several North American species. He has been lucky enough to move back to small-town Northeast Missouri, where he and his wife, Jordan, are raising their two boys, Stone and Wilder.

Rick Van Etten



Rick Van Etten, editor of Gun Dog, graduated from Western Illinois University with a B.A. in communications and an M.A. in English. A lifelong outdoors enthusiast, Rick has hunted upland gamebirds and waterfowl throughout North America with all breeds of sporting dogs, including his own field-bred Irish setters. He lives in Iowa with Mattie, his current Irish setter, and is pleased by recent reports pointing to an increase in the Hawkeye ringneck population.

Joe Genzel



Joe Genzel has been a writer, editor, photographer and digital strategist for over 15 years. He grew up chasing mallards and Canada geese in the Illinois River Valley with his father and continues to pursue his passion for the birds as the associate editor of Wildfowl and Gun Dog Magazines.

Outdoor Sportsman Group