474,408 Total Print Audience
115,462 Average Monthly Unique Visitors

Gun Dog

For more than three decades, Gun Dog has maintained its status as North America’s premier authority on upland bird dogs and retrievers with content that provides comprehensive coverage of these hard driving sporting dogs.

Quick Fact:
• Reaches the largest audience of hunting-with-their-dog enthusiasts




  • Magazine Circulation43,128
  • Magazine Frequency7x/year
  • Average Monthly Unique Visitors115,462
  • Annual Page Views1,385,537
  • Total Print Audience474,408
  • Average Household Income$138,450
  • Traffic from Mobile67%

Digital Version

Editor & Publisher

Laden Force



Laden joined Gun Dog in 2017 as the Associate Publisher. Raised on his family farm in northern Missouri, he cut his teeth on hunting white-tailed deer, eastern turkeys, waterfowl and quail behind his German Shorthair, Ellie. Since leaving the small town to pursue Undergraduate and Graduate degrees in Business and Business Administration, his education and passion have driven a career of 12+ years in the outdoor industry with companies such as Remington, Zeiss Sports Optics, Bowtech, Bowhunter Magazine and now, North American Whitetail, Gun Dog and Wildfowl. Laden is an avid outdoorsman that thrives on pursuing game with his bow, rifle or shotgun, successfully harvesting several North American species. He has been lucky enough to move back to small-town Northeast Missouri, where he and his wife, Jordan, are raising their three boys, Stone, Wilder and Zee.

Kali Parmley

Editor in Chief


Kali Parmley is the Editor-in-Chief of GUN DOG magazine and Backcountry Hunter magazine. Growing up in rural Ohio, Kali was an avid outdoor enthusiast, spending countless hours in the saddle camping along the trail with her horse, and watching her Grandfather raise and train English Setters. In her early 20s, she furthered her love of the outdoors and began her hunting career.

Kali has become an avid big game and bird hunter, focusing on do-it-yourself hunts on public land. After training her own Labrador Retriever, Lincoln, to hunt birds alongside her, Kali now travels across the United States doing what she loves: chasing wild animals in wild places.

Nathan Ratchford

Nathan Ratchford

Associate Editor


Nathan was born and raised in rural Northeast Pennsylvania and has spent his whole life getting to know the woods through hiking, camping and on horseback. Hunting found him later in life, but it has been a love affair since. For years now, he has spent most of his free time with a rifle, shotgun or his Labrador retriever. Up until joining OSG, he had been running his own multi-media company focused on social media marketing and commercial production. Despite work in modern mediums, he still writes many of his short stories on an old Olympia SM9 typewriter and has a book collection that always needs an extra shelf for Gene Hill.

Outdoor Sportsman Group