258,841 Total Print Audience
68,000 Average Monthly Unique Visitors

Gun Dog

For more than three decades, Gun Dog has maintained its status as North America’s premier authority on upland bird dogs and retrievers with content that provides comprehensive coverage of these hard driving sporting dogs.

Quick Facts:
• Reaches the largest audience of hunting-with-their-dog enthusiasts




  • Magazine Circulation41,669
  • Magazine Frequency7 times/year
  • Average Monthly Unique Visitors68,000
  • Annual Page Views3,868,515
  • Total Print Audience258,841
  • Men78%
  • Women 22%
  • Median Age 38.8
  • Married 81.1%
  • Have Children in Household40.4%
  • Attended College41.1%
  • Management/Professional14.1%
  • Tradesmen/Craftsmen16.4%
  • Average Household Income$131,300

Digital Version

Editor & Publisher

Thomas Weaver



Tom Weaver is the Publisher of North American Whitetail, Wildfowl and Gun Dog. A lifelong hunter and fisherman Mr. Weaver has been actively involved in sales and management of outdoor titles for the past 31 years. Tom specializing in regional hunting & fishing publications early in his career. Mr. Weaver sold for the Great Lakes Sportsman’s Group which consisted of five titles and moved on to manage The Northwoods Group (Pennsylvania Sportsman, New York Sportsman and Michigan Hunting & Fishing). Over the last ten years he has been spearheading the efforts on Gun Dog, Wildfowl, North American Whitetail and Predator Nation.

Rick Van Etten



Rick Van Etten, editor of Gun Dog, graduated from Western Illinois University with a B.A. in communications and an M.A. in English. A lifelong outdoors enthusiast, Rick has hunted upland gamebirds and waterfowl throughout North America with all breeds of sporting dogs, including his own field-bred Irish setters. He lives in Iowa with Mattie, his current Irish setter, and is pleased by recent reports pointing to an increase in the Hawkeye ringneck population.

Outdoor Sportsman Group