1,224,410 Total Print Audience
98,252 Average Monthly Unique Visitors

North American Whitetail

When it comes to providing the most comprehensive, cutting-edge information on the pursuit of this continent’s undisputed king of big game, North American Whitetail stands alone. North American Whitetail stakes its reputation on being the first to deliver the inside stories of the world’s greatest whitetail bucks, while also providing the most reliable tips for growing, managing and hunting whitetail deer.

Quick Facts:

• North American Whitetail TV is the most popular deer-hunting show on The Sportsman Channel

Visit the Full North American Whitetail TV Site


  • Magazine Circulation111,310
  • Magazine Frequency8x/year
  • Average Monthly Unique Visitors98,252
  • Annual Page Views3,435,272
  • Total Print Audience1,224,410
  • Men86%
  • Women14%
  • Median Age46
  • Married80%
  • Have Children 84%
  • Average Household Income$117,960

Digital Version

Editor & Publisher

Laden Force



Laden joined North American Whitetail in 2017 as the Associate Publisher. Raised on his family farm in northern Missouri, he cut his teeth on hunting white-tailed deer, eastern turkeys, waterfowl and quail. Since leaving the small town to pursue Undergraduate and Graduate degrees in Agri-Business and Business Administration, his education and passion have driven a career of 12+ years in the outdoor industry with companies such as Remington, Zeiss Sports Optics, Bowtech, Bowhunter Magazine and now, North American Whitetail, Gun Dog and Wildfowl. Laden is an avid outdoorsman that thrives on pursuing game with his bow. He has been lucky enough to move back to small-town Northeast Missouri, where he and his wife, Jordan, are raising their three boys, Stone, Wilder and Zee.

Gordon Whittington

Editor in Chief


Gordon Whittington has been a fulltime staff member of North American Whitetail magazine virtually since its inception three decades ago. He now serves as the publication’s editor in chief.

In addition to his magazine and television duties, Gordon has contributed to a number of books, including the Legendary Whitetails series. He authored World Record Whitetails: A Complete History of the No. 1 Bucks of All Time and with noted researcher Dr. James Kroll co-authored The Art & Science of Patterning Whitetails. Gordon also has served as an instructor at North American Whitetail University, a unique three-day short course on deer hunting and management.

A whitetail hunter since age five in his native Texas, Gordon has hunted the species in more than 40 states and provinces from Canada to Mexico, as well as in New Zealand and Finland. When he isn’t hunting trophy bucks or producing media content about them, he enjoys spending time with his family at home in Marietta, Georgia.

Haynes Shelton

Associate Editor of North American Whitetail and Editor in Chief of Hog Hunting


North American Whitetail Special Interest Publications

Outdoor Sportsman Group