676,870 Total Print Audience
127,805 Average Monthly Unique Visitors

North American Whitetail

When it comes to providing the most comprehensive, cutting-edge information on the pursuit of this continent’s undisputed king of big game, North American Whitetail stands alone. North American Whitetail stakes its reputation on being the first to deliver the inside stories of the world’s greatest whitetail bucks, while also providing the most reliable tips for growing, managing and hunting whitetail deer.

Quick Facts:

• North American Whitetail TV is the most popular deer-hunting show on The Sportsman Channel

North American Whitetail TV

Visit the Full North American Whitetail TV Site


  • Magazine Circulation133,289
  • Magazine Frequency8 times/year
  • Average Monthly Unique Visitors127,805
  • Average Monthly Page Views797,000
  • Total Print Audience676,870
  • Men83%
  • Women17%
  • Median Age49.4
  • Married78%
  • Have Children in Household84%
  • Attended College41.1%
  • Management/Professional14.1%
  • Tradesmen/Craftsmen16.4%
  • Average Household Income$64,900

Digital Version

Editor & Publisher

Thomas Weaver



Tom Weaver is the Publisher of North American Whitetail, Wildfowl and Gun Dog. A lifelong hunter and fisherman Mr. Weaver has been actively involved in sales and management of outdoor titles for the past 31 years. Tom specialized in regional hunting & fishing publications early in his career. Mr. Weaver sold for the Great Lakes Sportsman’s Group, which consisted of five titles, and moved on to manage The Northwoods Group (Pennsylvania Sportsman, New York Sportsman and Michigan Hunting & Fishing). Over the last ten years he has been spearheading the efforts on Gun Dog, Wildfowl, North American Whitetail and Predator Nation.

Patrick Hogan

Associate Publisher


Patrick Hogan is Associate Publisher of North American Whitetail. Hogan began his career in the outdoor publishing industry as an editor at Game & Fish magazines in 2007. Three years later, he became editor of North American Whitetail magazine, a position that he held until 2014. He also serves as producer of North American Whitetail TV, which he co-hosts with Stan Potts.

A life-long outdoorsman, Hogan enjoys the pursuit of whitetail deer with archery tackle or firearms. When he’s not hunting deer, he enjoys fishing, waterfowl hunting and predator hunting. Hogan resides in the North Georgia mountains with his wife, Lindsay, and his yellow lab, Trigger.

Gordon Whittington

Editor in Chief


Gordon Whittington has been a fulltime staff member of North American Whitetail magazine virtually since its inception three decades ago. He now serves as the publication’s editor in chief.

In addition to his magazine and television duties, Gordon has contributed to a number of books, including the Legendary Whitetails series. He authored World Record Whitetails: A Complete History of the No. 1 Bucks of All Time and with noted researcher Dr. James Kroll co-authored The Art & Science of Patterning Whitetails. Gordon also has served as an instructor at North American Whitetail University, a unique three-day short course on deer hunting and management.

A whitetail hunter since age five in his native Texas, Gordon has hunted the species in more than 40 states and provinces from Canada to Mexico, as well as in New Zealand and Finland. When he isn’t hunting trophy bucks or producing media content about them, he enjoys spending time with his family at home in Marietta, Georgia.

Outdoor Sportsman Group