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1,179,123 Total Print Audience
1,742,040 Annual Unique Visitors

North American Whitetail

When it comes to providing the most comprehensive, cutting-edge information on the pursuit of this continent’s undisputed king of big game, North American Whitetail stands alone. North American Whitetail stakes its reputation on being the first to deliver the inside stories of the world’s greatest whitetail bucks, while also providing the most reliable tips for growing, managing and hunting whitetail deer.

Quick Facts:

• North American Whitetail TV is the most popular deer-hunting show on The Sportsman Channel

Visit the Full North American Whitetail TV Site


  • Magazine Circulation107,267
  • Magazine Frequency8x/year
  • Annual Unique Visitors1,742,040
  • Annual Page Views3,900,000
  • Total Print Audience1,179,123
  • Median Age47
  • Average Household Income$117,960
  • Social Media Followers95,913

Digital Version

Editor & Publisher

Jeff Waring


Jeff joined Bowhunter Magazine in 1989, and served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV, Petersen’s Bowhunting and North American Whitetail out of the company’s Harrisburg, Pennsylvania office.

Haynes Shelton

Associate Editor of North American Whitetail and Editor in Chief of Hog Hunting

North American Whitetail Special Interest Publications

Outdoor Sportsman Group