765,230 Total Print Audience
81,167 Average Monthly Unique Visitors

Petersen’s Bowhunting

Petersen’s Bowhunting serves as the authority on bowhunting equipment – and the content surrounding this ‘latest-and-greatest’ editorial focus is presented in an entertaining mix of how-to advice and where-to adventure.

  • Gear-focused for the bowhunting equipment geek
  • Petersen’s branding assures the highest quality content in print and online


  • Magazine Circulation125,287
  • Magazine Frequency9 times/year
  • Average Monthly Unique Visitors81,167
  • Annual Page Views4,676,744
  • Total Print Audience765,230
  • Men 83%
  • Women 17%
  • Median Age46
  • Married82%
  • Have Children in Household53%
  • Attended College59%
  • Management/Professional34%
  • Tradesmen/Craftsmen47%
  • Average Household Income$90,800

Digital Version

Editor & Publisher

Jeff Waring



Jeff joined Bowhunter Magazine in 1989, and he served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV and Petersen’s Bowhunting out of the company’s Harrisburg, Pennsylvania office.

Laden Force

Associate Publisher


Laden joined Bowhunter Magazine in 2016. Raised on his family farm in northern Missouri, he cut his teeth on bowhunting eastern turkeys, whitetail deer and a few small game species. Since leaving the small town to pursue Undergraduate and Graduate degrees in Business and Business Administration, his education and passion have driven a career of 10+ years in the outdoor industry with companies such as Remington, Zeiss Sports Optics, Bowtech and now Bowhunter Magazine. Laden is an avid outdoorsman that thrives on pursuing game with his bow, successfully harvesting several North American species. He has been lucky enough to move back to small-town Northeast Missouri, where he and his wife, Jordan, are raising their two boys, Stone and Wilder.

Christian Berg



Petersen’s Bowhunting Editor Christian Berg is a passionate bowhunter and award-winning journalist who spent 14 years honing his craft at daily newspapers before joining InterMedia Outdoors in 2008. A veteran reporter who has covered everything from fires and murders to political races and business deals to conservation and wildlife, Christian embraces the opportunity to put his news-gathering skills to work for fellow archers. During his tenure at Bowhunting, Christian has worked to enhance the brand’s reputation as “The Modern Bowhunting Authority” by providing practical information such as details on the latest bowhunting gear, technical equipment tests, no-nonsense field reviews and proven bowhunting tactics from the sport's leading experts. Christian lives in Pennsylvania with his wife, two sons and Labrador retriever.

Outdoor Sportsman Group