765,230 Total Print Audience
81,167 Average Monthly Unique Visitors

Petersen’s Bowhunting

Petersen’s Bowhunting serves as the authority on bowhunting equipment – and the content surrounding this ‘latest-and-greatest’ editorial focus is presented in an entertaining mix of how-to advice and where-to adventure.

  • Gear-focused for the bowhunting equipment geek
  • Petersen’s branding assures the highest quality content in print and online


  • Magazine Circulation125,287
  • Magazine Frequency9 times/year
  • Average Monthly Unique Visitors81,167
  • Annual Page Views4,676,744
  • Total Print Audience765,230
  • Men 83%
  • Women 17%
  • Median Age46
  • Married82%
  • Have Children in Household53%
  • Attended College59%
  • Management/Professional34%
  • Tradesmen/Craftsmen47%
  • Average Household Income$90,800

Digital Version

Editor & Publisher

Jeff Waring



Jeff joined Bowhunter Magazine in 1989, and he served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV and Petersen’s Bowhunting out of the company’s Harrisburg, Pennsylvania office.

Danny Farris

Associate Publisher


Hailing from the Front Range of the Rocky Mountains, Danny Farris is an accomplished bowhunter and archery industry veteran who brings a wealth of outdoor media experience. Since joining the company in 2006, Danny has served as the Associate Publisher of Petersen’s Bowhunting and Bowhunter Magazines, the Bowhunting Field Editor of Petersen’s Hunting magazine, and the Producer of Bowhunter TV. Together with his wife, Lisa, Danny is raising four young bowhunters of his own in Peyton, Colorado.

Christian Berg



Petersen’s Bowhunting Editor Christian Berg is a passionate bowhunter and award-winning journalist who spent 14 years honing his craft at daily newspapers before joining InterMedia Outdoors in 2008. A veteran reporter who has covered everything from fires and murders to political races and business deals to conservation and wildlife, Christian embraces the opportunity to put his news-gathering skills to work for fellow archers. During his tenure at Bowhunting, Christian has worked to enhance the brand’s reputation as “The Modern Bowhunting Authority” by providing practical information such as details on the latest bowhunting gear, technical equipment tests, no-nonsense field reviews and proven bowhunting tactics from the sport's leading experts. Christian lives in Pennsylvania with his wife, two sons and Labrador retriever.

Outdoor Sportsman Group