4,334,000 Total Print Audience
176,414 Average Monthly Unique Visitors

Petersen’s Hunting

Since 1973, Petersen’s Hunting has been the most trusted brand solely devoted to the pursuit of big-game and adventure sport hunting.

Quick Facts:

•Petersen’s Hunting Magazine has the largest audience of any other adventure hunting-oriented brand, with over 4-million readers
• Petersen’s Hunting editors ‘practice what they preach’ – with Mike Schoby’s recent Border To Border trek from Mexico to Alaska serving as a prime example

Border to Border presented by Petersen’s Hunting 

Visit the Full Petersen’s Hunting TV Site


  • Magazine Circulation197,756
  • Magazine Frequency10x/ year
  • Average Monthly Unique Visitors176,414
  • Annual Page Views8,702,854
  • Total Print Audience4,334,000
  • Men 87%
  • Women13%
  • Median Age49
  • Married57%
  • Have Children in Household39%
  • Attended College39%
  • Management/Professional14%
  • Tradesmen/Craftsmen17%
  • Average Household Income$103,840

Digital Version

Editor & Publisher

Kevin Steele



Kevin Steele is a 37 year veteran of the shooting, hunting and outdoor industry. Currently the Publisher of Petersen’s HUNTING and Producer and Co-Host of Petersen’s Hunting Adventures TV, Steele is also the publisher and editor emeritus of Guns & Ammo.
With a reputation as an editor and writer Steele knows his market intimately. He began shooting at the age of five and became a licensed hunter at the age of ten. He has actively participated in IPSC, Metallic Silhouette, 3-Gun and Cowboy Action Shooting, along with skeet, trap and sporting clays. His vocation as an outdoor journalist coincides with his avocation as a passionate outdoorsman who loves shooting, hunting, fishing, off-roading and horses. Competent in all shooting diciplines, Steele has hunted on four continents, taking sixty-two species of big game at last count.

David Draper



Kali Parmley



Kali Parmley is the Managing Editor of Petersen’s HUNTING magazine. Growing up in rural Ohio, Kali was an avid outdoor enthusiast, spending countless hours in the saddle camping along the trail with her horse, and watching her Grandfather raise and train English Setters. In her early 20s, she furthered her love of the outdoors and began her hunting career.
Kali has become an avid big game and bird hunter, focusing on do-it-yourself hunts on public land. After training her own Labrador Retriever, Lincoln, to hunt alongside her, Kali travels across the United States doing what she loves: chasing wild animals in wild places.

Petersen’s Hunting Special Interest Publications

Outdoor Sportsman Group