302,579 Total Print Audience
60,467 Average Monthly Unique Visitors

Firearms News

As Outdoor Sportsman Group’ oldest brand (established in 1946), Firearms News (formerly Shotgun News) is the world’s largest gun sales publication – serving an audience of firearms fanciers, dealers, auctioneers and private sellers.

Quick Facts:
• FAN delivers more advertising to its audience than any other shooting-oriented brand
• Published 30-times / year – it has the highest frequency of any magazine in our portfolio


  • Magazine Circulation85,650
  • Magazine Frequency30x/year
  • Average Monthly Unique Visitors60,467
  • Annual Page Views3,527,757
  • Total Print Audience302,579
  • Men 87%
  • Women 13%
  • Average Age 56.6
  • Married 74%
  • Have Children in Household18.6%
  • Attended College77%
  • Management/Professional 47%
  • Tradesmen/Craftsmen/Services10%
  • Average Household Income$97,600

Digital Version

Editor & Publisher

Mike Schoby



Mike Schoby is the Publisher of all shooting brands – Guns & Ammo, Shooting Times, Firearms News, Handguns and RifleShooter magazines.

Vincent L. DeNiro



Outdoor Sportsman Group