614,625 Total Print Audience
190,895 Average Monthly Unique Visitors
www.rifleshootermag.com

RifleShooter

RifleShooter is the only media brand dedicated exclusively to the experienced and passionate shooting sports enthusiast, focusing on significant and newsworthy trends, ammunition, shooting techniques, hand-loading tips, optics, and accessories.

Quick facts:
• The only brand exclusively devoted to rifle-shooting enthusiasts
• Has been bringing authoritative content on the sport and legislation surrounding shooting for the past 19 years

At-A-Glance

  • Magazine Circulation55,875
  • Magazine FrequencyBi-monthly
  • Average Monthly Unique Visitors190,895
  • Annual Page Views7,584,346
  • Total Print Audience614,625
  • Men86%
  • Women14%
  • Median Age46.7
  • Married75%
  • Have Children in Household25%
  • Attended College67%
  • Average Household Income$91,100

Digital Version

Editor & Publisher

Mike Schoby

Publisher


Mike.Schoby@outdoorsg.com

Mike Schoby joined the team in 2009 as Editor in Chief of Petersen's Hunting magazine. After 8 years at the helm of our largest big game adventure hunting publication, founding the new publication Wheels Afield (OSG's marque Overlanding/Adventure publication) and hosting Petersen's Hunting Adventures as well as Border to Border TV he was promoted in July, 2017 to Group Publisher of the OSG shooting titles (Guns and Ammo, Handguns, Rifleshooter, Shooting Times and the Speciality Interest Publication division). In addition to print shooting publication responsibilities, Schoby is also the producer of Guns and Ammo TV and Handguns and Defensive Weapons TV airing on The Sportsman Chanel and the Outdoor Channel.

J. Scott Rupp

Editor


Scott.Rupp@outdoorsg.com

J. Scott Rupp is a longtime hunter, competitive shooter and magazine editor. A native Pennsylvanian, his hunting exploits have taken him around the world in search of everything from Dall sheep to Cape buffalo over the past four decades. Introduced to competitive smallbore shooting by his father at age 11, Rupp was a member of the West Virginia University and Eastern Kentucky University rifle teams—achieving All American status with the latter—and was a member of the U.S. Army Marksmanship Unit’s International Rifle team. He is a former Pennsylvania state junior indoor position rifle champion and Virginia state prone champion and in 1984 was a member of the prestigious U.S. Dewar Team at Camp Perry’s national smallbore prone championships. Rupp’s magazine editing career began more than 25 years ago when he was hired as a staff editor for American Rifleman magazine, and over the years he has been lead editor for Pennsylvania Sportsman, Petersen’s Hunting and Guns & Ammo magazines. He is currently editor in chief for RifleShooter and Handguns magazines, as well as producer/co-host for Sportsman Channel’s “Ruger Inside & Out.”

Outdoor Sportsman Group