Media Advisory: #DeerWeek

October 11, 2017

OSG graphic

Seven Nights of Epic Deer Hunts Beginning October 15 on
Outdoor Channel and Sportsman Channel

WHO: Outdoor Sportsman Group (OSG) is hosting the inaugural #DeerWeek brought to you by Cabela’s on both Sportsman Channel and Outdoor Channel for seven nights beginning on October 15 at 7 p.m. ET through midnight.

Hosted by:

  • Michael Waddell, host of Michael Waddell’s Bone Collector and Realtree Road Trips (Outdoor Channel)
  • Tom McMillan, host of MCMILLAN (Sportsman Channel)

WHAT: #DeerWeek will allow viewers to experience non-stop deer action while incorporating educational information, unique recipes, hunting tips and more through OSG’s print, digital and social media platforms. Programming will include: a mini-marathon featuring the best deer hunts from Bone Collector; Luke Bryan on Buck Commander; The Drury Outdoors shows; an exciting premiere episode of Bowhunter; a best of episode of MCMILLAN with Tom McMillan filming nearly the entire episode; a premiere episode of North American Whitetail entitled: “Sweet Home Alabama” and much more. Each episode airing during #DeerWeek was carefully curated to show the best cervid-centric moments. For more information, visit and follow us on Facebook, Twitter and Instagram using #DeerWeek.

WHEN: October 15-21, 2017
Airing every night on Outdoor Channel and Sportsman Channel 7 p.m. to Midnight ET

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established integrated media assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit #MyOutdoorTV

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at, Facebook, Twitter and YouTube. #MyOutdoorTV



Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 |

Outdoor Sportsman Group