Outdoor Channel and Sportsman Channel Celebrate ‘Wood(s)’ Anniversary with Fifth Annual Week-long Programming #DeerWeek

September 9, 2021

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Sportsman Channel Host Jeff Danker Returns and Country Music Recording Artist Cody Johnson Joins to Provide Viewers with Fifth Annual Installment of #DeerWeek

DENVER (September 9, 2021) – Historically, the fifth anniversary is noted as the “wood” anniversary. As Outdoor Channel and Sportsman Channel launch Year Five of Outdoor Sportsman Group Networks’ #DeerWeek presented by Academy Sports + Outdoors – on September 13-19 (7 p.m.–Midnight) – the theme of the anniversary will be amended to “woods” in honor of the special time of year in which deer hunters wait to celebrate. Sportsman Channel host Jeff Danker returns and country music recording artist Cody Johnson joins to provide viewers with fun, exciting and educational perspectives about deer hunting and the upcoming season.

“In television, to come up with a program that has the staying power to survive more than one year is an amazing tribute to the producers and personnel that propel an idea forward,” Outdoor Sportsman Group Head of Programming Tim Cremin said. “In 2021, Outdoor Channel and Sportsman Channel celebrate the fifth anniversary of a programming concept that was born in a brainstorming meeting and brought to fruition with focus on the excitement, camaraderie, adventure and anticipation for the special time of year our viewers crave – deer hunting season.”

#DeerWeek, launched in 2017, is a unique, week-long, cross-platform event featuring primetime programming showcasing deer-specific content on Outdoor Channel and Sportsman Channel. This year marks the fifth consecutive year of this specialized programming event.

#DeerWeek content also will be front and center in relevant print, digital and social media platforms owned, operated and distributed by Outdoor Sportsman Group Networks and Outdoor Sportsman Group Publishing arms. With nearly 230 overall hours, nearly 70 primetime hours of deer-centric content and nearly 100 episodes, Outdoor Channel and Sportsman Channel programming will be dedicated to the week-long celebration of deer hunting. Content also will be made available to six (Bowhunter, Petersen’s Bowhunting, North American Whitetail, Petersen’s HUNTING, Game & Fish and Guns & Ammo) of Outdoor Sportsman Group Publishing’s 16 magazines and 20 online websites and digital outlets including streaming video-on-demand service MyOutdoorTV (MOTV), as well as Outdoor Sportsman Group’s vast array of social media platforms.

“#DeerWeek on Outdoor Channel and Sportsman Channel is a special time of the year,” host Jeff Danker said. “It signifies the start of one of my favorite times of the year and everything that goes along with it – the excitement and camaraderie of deer hunting season.”

“I’ve experienced a lot of well-spent time in a deer stand or in the woods in my life,” Johnson shared. “I love the lessons hunting can teach – safety, hard work, putting food on the table, and enjoying the camaraderie of friends and family around a hunt. Jeff and I look forward to sharing those with the viewers.”

Outdoor Sportsman Group’s #DeerWeek welcomes back its slate of sponsors from one year ago including presenting sponsor Academy Sports + Outdoors, as well as participating sponsor Old Trapper and associate sponsors Hornady, Benelli and Realtree. Outdoor Sportsman Group also welcomes new associate sponsors Bowtec, OnXmaps, Rocky Boots, Starbrite and Umarex for #DeerWeek 2021.

For all programming, scheduling and #DeerWeek information visit: http://media.deerweek.com/deer-week.php

About Jeff Danker: Jeff is co-owner and manager of BVO Productions. He started BuckVentures in 2003 with the motto “Shoot by Sight, Walk by Faith” based off of 2 Corinthians 5:7 and has been hosting hunting shows ever since. Jeff spent time as a professional team roper before starting his career in television. In addition to hunting for a living, Jeff speaks about his faith in churches all across the country.

About Cody Johnson: Human The Double Album is the sophomore major-label release from COJO Music / Warner Music Nashville Platinum recording artist Cody Johnson and will be available October 8 on all digital music platforms. Known for his explosive live shows and electrifying stage presence, Johnson has established a following of passionately loyal fans who regularly sell out shows across the country and have helped him accumulate more than two billion streams worldwide. The recipient of multiple ACM and CMA Awards nominations, his RIAA certifications include two Gold-selling songs (“Nothin’ On You” and “With You I Am”) and the Platinum-selling, Top 10 single, “On My Way To You.” Named one of NSAI’s 10 Songs I’d Wish I’d Written 2020 and ASCAP’s Most Performed Songs of 2019, “On My Way To You” was featured on his first major-label release, Ain’t Nothin’ to It, which skyrocketed to No. 1 on Billboard’s Top Country Albums and all-genre Digital Sales charts. The LP reached Top 10 on the all-genre Billboard 200 chart and made history as the third-highest pre-added album of all time in the country music genre on Apple Music at the time of release. Johnson also re-recorded one of the project’s standout tracks, “Dear Rodeo,” as a powerful duet alongside country music icon, Reba McEntire. Described as “a beautiful piece of work” by MusicRow, the song inspired his autobiographical documentary Dear Rodeo: The Cody Johnson Story, which was recently shared in select theaters nationwide. With guest appearances by McEntire, Navy Seal Chris Kyle’s widow Taya (Kyle) and more, the film showcases Johnson’s real-life journey from the dusty rodeo arenas of rural Texas to some of the biggest musical stages in America, explaining how his years on the rodeo circuit fortuitously prepared him for his life as a country star.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of numerous established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel (Canada) – added in 2019 – are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Channel (Canada) delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 12 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including OutdoorChannelPlus.com, BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV

About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global, subscription, streaming service from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, the entire Hunters Video library and exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on

improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 16 category-leading outdoor magazines, such as: Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including: OutdoorChannelPlus.com. MOTV is available in English, French, German, Swedish and Danish. Subscribe to MOTV at www.MyOutdoorTV.com , as well as the following streaming platforms: Apple IOS (iPhone and iPad), Android (phone and tablet), Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV and LG SmartTV. MOTV is available in 162 markets worldwide.

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com

Outdoor Sportsman Group