Outdoor Sportsman Group and the Archery Trade Association Announce Media Partnership

November 3, 2020

OSG Logo New

DENVER (November 4, 2020) – The Archery Trade Association (ATA) and Outdoor Sportsman Group (OSG) are pleased to announce the “ATA New Product Premiere,” a strategic media partnership that will generate an unprecedented level of multi-media coverage and promotion for the archery and bowhunting industry. The announcement was made today by Michael Carney, COO, Outdoor Sportsman Group.

“Manufacturers are looking for innovative ways to deliver new product information to enthusiasts due to the cancellation of physical trade shows, which is where media outlets have traditionally gained access to all the latest products and technologies,” Carney stated. “With that in mind, OSG and ATA are teaming up to produce the ‘ATA New Product Premiere,’ an hour-long, limited- interruption television special covering all the latest and greatest gear for the archery market in 2021.”

ATA members will have an exclusive first-access to view “ATA New Product Premiere” during ATA 2021 Online taking place the week of January 11-15, 2021.

The “ATA New Product Premiere” will then air on Outdoor Channel and Sportsman Channel on January 16, 2021. In addition to this first of its kind television special for the Archery industry, OSG will deliver unprecedented coverage across its family of websites, print magazines and social media outlets from brands consumers know and trust, like Bowhunter and Petersen’s Bowhunting.”

"While there’s no doubt we’re going to miss seeing our ATA members and industry friends in person,” ATA Senior Director of Trade Show and Membership Maria Lewis said, “we’re excited to be partnered with Outdoor Sportsman Group to bring the unique ‘ATA New Product Premiere’ to our retailer and dealer members and the largest consumer audience in the marketplace. We want to inform our retailers about new products, but also drive motivated customers into their stores. ”

A powerful and innovative industry partnership that combines the collective strengths of the ATA and OSG, the “ATA New Product Premiere,” offers participants a turnkey solution for featuring the latest news on their products and services in front of the marketplace’s top dealers and retailers as well as an unequaled consumer audience. For information on featuring products and services in the “ATA New Product Premiere,” visit http://www.outdoorsg.com/about/ata-show-new-product-premiere/.

About Archery Trade Association: The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry's largest and longest-running trade show worldwide. For more information, visit www.archerytrade.org

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit outdoorsg.com.



Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com

Outdoor Sportsman Group