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Outdoor Sportsman Group Creates ‘Bowhunter’ Media Powerhouse

December 18, 2023

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Exciting Merger Enhances Bowhunting/Archery Content and Reaches the Widest Audience of Dedicated Hunting Archers

DENVER (December 18, 2023) – In an exciting development that unites two of the archery world's largest and most respected names – Bowhunter Magazine and Petersen’s Bowhunting – Outdoor Sportsman Group is set to combine its category leading bowhunting brands into a singular, unified, multi-media consumer bowhunting brand under the Bowhunter nameplate. This collaboration signifies a new era, bringing together decades of expertise, passion, and dedication to deliver even more comprehensive and engaging content to the global community of bowhunters.

Jeff Waring, Publisher of Outdoor Sportsman Group’s bowhunting brands, is sharing the announcement with Petersen’s Bowhunting subscribers in the coming weeks. “We’ve reviewed all aspects of both bowhunting publications, and it just makes sense to take this opportunity to combine resources, reach a wider audience, and provide more comprehensive content. This merger, which effectively combines two leading brands into one, will enhance the overall quality of the content our readers have come to expect from these brands with the added expertise we are integrating into the Bowhunter media brand. We appreciate our readers' loyalty and commit to continue serving them with the best and most comprehensive media in the category."

The new-and-improved Bowhunter aims to provide enthusiasts and advertisers with a bigger, more vibrant, and robust one-stop shop for all things about hunting with the bow and arrow. Looking ahead to 2024, readers will find a new-but-familiar editorial mix, now under the watchful eye and direction of Editor-in-Chief Christian Berg, who will be working closely with now Bowhunter Editor-at-Large and TV Host Curt Wells.

As the original all-bowhunting publication enters its 53rd year, Bowhunter will publish eight regular issues in 2024, and the team will also oversee publication of four newsstand specials including the New Gear Guide, two editions of Crossbow Revolution, and in its second year, the popular Tree Saddle Hunter. Additionally, the year ahead will see expansion of Bowhunter’s web presence via the merger’s strengthening of, related social channels, and re-branding of the Bowhunting Podcast. Plus, celebrating its 2Oth season of field production, Bowhunter TV will reach more viewers than ever via its evolving distribution model of Outdoor and Sportsman Channels, MOTV, and a widening variety of leading-edge streaming services.

“This move combines the great bowhunting adventures of the original all-bowhunting journal of the sport, Bowhunter Magazine, with the cutting-edge hunting equipment coverage and gear-testing authority of Petersen’s Bowhunting, and leverages both brands’ resources and expertise across all media platforms to help readers, viewers, listeners and followers make the very most of their time afield. We’ve also positioned Bowhunter as the largest and most comprehensive one-stop shop for partners in search of marketing solutions to the Bowhunting community’s largest aggregated audience of enthusiasts,” shared Mike Carney, COO of Outdoor Sportsman Group Publishing.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit



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