Outdoor Sportsman Group Publications Report Big Uptick of Users and Traffic in April
May 8, 2023
DENVER (May 8, 2023) – Outdoor Sportsman Group (OSG), the leader in outdoor media, and its outdoor enthusiasts’ publications began 2023 in growth mode among users and traffic of their digital properties and show no signs of slowing down based on their April numbers.
Overall, throughout the month of April, OSG brands increased significantly by nearly 1 million more pageviews in the month – a 26% increase over the previous year. Meanwhile, more than 500,000 new users visited the sites in 2023, resulting in a 28% increase year-over-year.
April 2023 shooting brands highlights include:
- The OSG shooting brands pageview traffic is up 54% YOY and is the highest-viewed April within the last five years. Total users are up 51% YOY.
- Firearms News, the world’s largest gun sales publication – serving an audience of firearms fanciers, dealers, auctioneers and private sellers, pageview traffic increased 194% YOY. User traffic was up 188%.
- Rifle Shooter, the magazine dedicated to advanced rifle enthusiasts, pageview traffic is up 73% YOY. User traffic was up 58%.
April 2023 Game & Fish highlights include:
- Game and Fish, America’s only national outdoor magazine with a focus on regional hunting and fishing, pageview traffic increased 49%. User traffic was up 45%.
About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 11 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including OutdoorChannelPlus.com, BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV
SOURCE: Google Analytics
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Outdoor Sportsman Group | OSGPR@outdoorSG.com
