Take Two: Outdoor Sportsman Group’s ‘Backyard Ready’ Redux

April 27, 2021

OSG Logo NewBackyard Ready

Troy-Bilt, Stanley, a brand of PMI and B&W Trailer Hitches sign on as 2021 Sponsors

DENVER (April 27, 2021) – In Spring 2020, Outdoor Sportsman Group (OSG) was preparing to celebrate the outdoors when the pandemic put the country in a stranglehold for enjoying some group activities. But not backyard activities. Social distancing meant family fun, picnics, swimming and grilling – although experienced with more caution – forced outdoor enthusiasts to become more Backyard Ready than maybe previously expected.

As lives slowly return to a new normal across the United States in the Spring of 2021, OSG again is gearing up for a Backyard Ready redux for outdoor lifestyle enthusiasts. With “light at the end of the pandemic tunnel” coming into focus, backyard entertaining will become even more prevalent in the days, weeks and months to come.

Outdoor lifestyle enthusiasts live to be outside, uncluttered and unencumbered by four walls. That’s why Outdoor Sportsman Group is re-introducing Backyard Ready, an initiative that has outdoorsmen and women thinking about warmer weather.

Backyard Ready focuses on the place at home that families, friends and neighbors can’t get enough of. From grilling, deck improvement, lawns and gardens to swimming pools, the backyard is their private respite. OSG, while continuing to promote caution, is hoping outdoor lifestyle enthusiasts will once again be able to enjoy outdoor activities in their own backyards.

“With spring in full bloom and better days ahead, our Backyard Ready event returns,” Outdoor Sportsman Group Executive Vice President Advertising Sales, Jason Brist said. “From #DeerWeek in the fall to #BackyardReady now in the spring, we continue to look for ways to engage with our outdoor consumers and partners. There’s no better way to anticipate and enjoy the spring and summer months than to prepare the backyard for fun with family and friends!”

Troy-Bilt, Stanley, a brand of PMI and B&W Trailer Hitches have signed on as leading sponsors of Backyard Ready.

“Troy-Bilt is on a mission to make yard work the best work,” Troy-Bilt Brand Manager Barbara Roueche said. “Ultimately, we want people to enjoy their outdoor space as well as the time they spend maintaining it. Our collaboration with Outdoor Sportsman Group supports a variety of seasonal activities that will empower consumers to accomplish their goals in the yard.”

“Since 1913, Stanley has been creating food and beverage gear for all big and small outside moments and adventures,” Global President of Stanley Brand Terence Reilly said. “Our gear keeps your morning coffee hot, your fillets evenly heated, and your drinks ice cold and ‘backyard ready.’ Stanley is much more than a gear brand; we're there for your gatherings and adventures with others so you can make the most of your outside world together.”

“It’s almost towing season, and we know everybody is itching to get out and on the road with their boats and other gear,” B&W Trailer Hitches Marketing Manager Beth Barlow said. “We also know towing is serious business, and that’s why we are educating customers on the safest ways to get down the road and ‘Backyard Ready’ with Outdoor Sportsman Group.”

Backyard Ready advertisers will be seen across all Outdoor Sportsman Group media platforms including: linear television, digital, print, social and sweepstakes. Backyard Ready will provide consumers with information about the best ways to get their grill ready for the season, recipes, trend-setting food and beverage gear, deck preparation, spring cleaning, landscaping lawns, garage, towing, storage, yards and gardens, as well as other backyard activities shared by friends and family. OSG’s Game & Fish website and magazine will serve as dedicated content homes for all Backyard Ready categories and information.

Consumers also will have a chance to win prizes valued up to $5,000 by entering the Backyard Ready sweepstakes.

Outdoor Sportsman Group’s Backyard Ready promotion began March 30 and will run through June 30. For more information about Backyard Ready, visit: www.gameandfishmag.com/backyard

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV



Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com

Outdoor Sportsman Group