Tune in for ‘SHOT Show New Product Premiere’ This Weekend on Outdoor Channel and Sportsman Channel

Catch the SHOT Show New Product Premiere on Outdoor Channel & Sportsman Channel on January 24

DENVER (January 22, 2026) – Back by popular demand is SHOT Show New Product Premiere, airing on Outdoor Channel on January 24 at 9p.m. ET, and on Sportsman Channel on January 24 at 5p.m. ET. The episodes are airing immediately following the Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas, Nev. and will allow firearms enthusiasts and outdoor gear fans nationwide to gain an exclusive inside look at the latest innovations from leading manufacturers in the industry.

Brought to viewers with the generous support of prestigious sponsors — FN America, Kimber, SPYPOINT, Smith & Wesson, Streamlight, Dead Air Silencers, Taurus, Armscor, CZ-USA and Viridian — this special broadcast promises to highlight cutting-edge products that set the standard for craftsmanship, performance, and durability in the world of shooting and outdoor sports.

This year celebrates the sixth year of the successful partnership between National Shooting Sports Foundation (NSSF) and Outdoor Sportsman Group (OSG), which has redefined how the industry’s biggest event connects with consumers. Through this collaboration, the SHOT Show experience is delivered directly to shooting and hunting enthusiasts across multiple platforms, blending expert insights, must-see gear, and dynamic storytelling.

OSG is taking SHOT Show coverage to a new level in 2026, expanding its reach and immediacy to bring audiences closer to the action. Highlights include:

• TELEVISION – The premiere episode will air on both Sportsman Channel and Outdoor Channel on Saturday, January 24, at 5 p.m. and 9 p.m. ET, respectively, with additional repeats on both networks, reaching a broad audience of outdoor enthusiasts.
• DIGITAL & SOCIAL – With quick turn from filming during SHOT Show, product review videos will go live across OSG’s network of websites and social media channels, categorized for easy access. Full segments will also be available on MyOutdoorTV (MOTV) and select YouTube channels, offering viewers an in-depth look at the show’s featured gear.
• PRINT – Spring 2026 issues of OSG’s leading shooting and hunting publications will showcase a SHOT Show Product Roundup, featuring sponsors’ innovative new products.

Visit the Guns & Ammo landing page at www.gunsandammo.com/shot to stay informed and join the conversation.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.

MEDIA CONTACT:

Outdoor Sportsman Group | OSGPress@OutdoorSG.Com