3,377,000 Total Print Audience
220,000 Average Monthly Unique Visitors


In-Fisherman is the most recognized and respected brand in freshwater fishing, and is dedicated to teaching its audience how to catch fish and ensure the future of fishing. For over twenty-eight years, no other fishing resource has delivered cutting-edge freshwater fishing information like In-Fisherman.

Quick Facts:

  • In-Fisherman was the first media brand to embrace a multi-media strategy, with television, print and web exposure
  • The largest magazine audience of any other freshwater fishing-oriented brand

In-Fisherman TV

Visit the Full In-Fisherman TV Site


  • Magazine Circulation197,533
  • Magazine Frequency7x/year
  • Average Monthly Unique Visitors220,000
  • Annual Page Views8,943,661
  • Total Print Audience3,377,000
  • Men 86%
  • Women 14%
  • Median Age 48.2
  • Married 74%
  • Have Children in Household37.9%
  • Attended College67%
  • Management/Professional22%
  • Tradesmen/Craftsmen29%
  • Median Household Income$70,000

Digital Version

Editor & Publisher

Steve Hoffman



Steve Hoffman is Vice President and Group Publisher of InterMedia Outdoors Fishing Group including In-Fisherman, Florida Sportsman, Fly Fisherman, BassFan and Walleye Fan. Steve is responsible for the strategic planning and development of all operations including magazine publishing, television operations, radio syndication, online/digital network, and brand driven merchandising. His background in the fishing world has encompassed that of magazine editor, book author, radio personality, television host, and publisher.

George Large

Associate Publisher


George Large, Associate Publisher, In-Fisherman, is a lifelong angler who has traveled across North America and into many other parts of the world in search of challenging fishing. An exceptional angler, he has deep roots in the marketing side of the fishing industry, starting as a department manager in retail sales with Herman’s World of Sporting Goods in New York in the 1980s. He also worked as a sales representative with the East Coast firm G.B. Stumpp & Associates, before moving to Colorado and the Wright and McGill Company, where he became Director of Sales, Marketing, & Product Development. Leaving to become a Regional Sales Manager with Rapala Corporation, he was soon promoted to Vice President of Sales, and then to Vice President of Product Development. He most recently served as General Manager and Executive Vice President of Yo-Zuri America, in Port Saint Lucie, Florida, before accepting his current position with In-Fisherman, an organization he calls one of the most respected in the fishing industry.

Doug Stange



Inducted into the National Fresh Water Fishing Hall of Fame in 1998 as a Legendary Communicator, In-Fisherman Television host Doug Stange is a contributing mastermind to the contents of the most widely read and respected national freshwater fishing magazine in North America: In-Fisherman. He also oversees the In-Fisherman series of annual guides; Walleye, Bass, Catfish, Ice Fishing, Pike-Muskie, Panfish, and Gear Guides.

Jeff Simpson

Digital Fishing Editorial Director


Jeff Simpson is the Digital Fishing Editorial Director for InterMedia Outdoors including In-Fisherman, Florida Sportsman, and Fly Fisherman. Having worked as an In-Fisherman editor and photographer for 17 years, he has written for all of In-Fisherman’s publications and is one of the most noteworthy field photographer’s in the fishing industry.

In-Fisherman Special Interest Publications

Outdoor Sportsman Group