756,306 Total Print Audience
78,800 Average Monthly Unique Visitors


For over 40 years, the most elite and dedicated sportsmen have turned to Bowhunter for the most comprehensive experiential ‘voice-of-authority’ content.

Bowhunter TV

Visit the Full Bowhunter TV Site


  • Magazine Circulation126,051
  • Magazine Frequency10x/year
  • Average Monthly Unique Visitors78,800
  • Annual Page Views3,231,281
  • Total Print Audience756,306
  • Men87%
  • Women 13%
  • Median Age 45
  • Married 57%
  • Have Children in Household39%
  • Attended College39%
  • Management/Professional14%
  • Tradesmen/Craftsmen17%
  • Average Household Income$100,500

Digital Version

Editor & Publisher

Jeff Waring



Jeff joined Bowhunter Magazine in 1989, and he served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV and Petersen’s Bowhunting out of the company’s Harrisburg, Pennsylvania office.

Danny Farris

Associate Publisher

Curt Wells



In a bowhunting career spanning 33 years, across 25 states, 10 Canadian provinces/territories and 6 countries, Curt Wells has pursued 24 species of big game exclusively with a bow and arrow.
Curt sold his first magazine article to Bowhunter Magazine in 1985 and was eventually named Equipment Editor in 2003. In 2005, Curt began hunting on camera and writing scripts for Bowhunter TV and was named co-host in 2009. That same year Curt authored his first book, The Modern Bowhunter – Geared Up!, and served as Editor of the Pope and Young Club’s Bowhunting Records of North American Whitetail Deer, Third Edition. Then, in 2010, Curt was named Editor of Bowhunter Magazine, a position he holds today. Curt lives in Wahpeton, North Dakota with his wife Patti. He has two sons and three grandsons.

Brian Fortenbaugh



Outdoor Sportsman Group