747,763 Total Print Audience
81,552 Average Monthly Unique Visitors


For over 40 years, the most elite and dedicated sportsmen have turned to Bowhunter for the most comprehensive experiential ‘voice-of-authority’ content.

Bowhunter TV

Visit the Full Bowhunter TV Site


  • Magazine Circulation124,552
  • Magazine Frequency10 times/year
  • Average Monthly Unique Visitors81,552
  • Annual Page Views4,371,044
  • Total Print Audience747,763
  • Men83%
  • Women 17%
  • Median Age 46
  • Married 81.1%
  • Have Children in Household48%
  • Attended College61%
  • Management/Professional33%
  • Tradesmen/Craftsmen46%
  • Average Household Income$103,800

Digital Version

Editor & Publisher

Jeff Waring



Jeff joined Bowhunter Magazine in 1989, and he served the original all-bowhunting publication in numerous editorial roles before moving to associate publisher and then publisher. In over 25 years with the magazine, Jeff has been involved with every aspect of putting the magazine together. He is a dedicated bowhunter and student of archery history and now oversees Bowhunter Magazine & TV and Petersen’s Bowhunting out of the company’s Harrisburg, Pennsylvania office.

Laden Force

Associate Publisher


Laden joined Bowhunter Magazine in 2016. Raised on his family farm in northern Missouri, he cut his teeth on bowhunting eastern turkeys, whitetail deer and a few small game species. Since leaving the small town to pursue Undergraduate and Graduate degrees in Business and Business Administration, his education and passion have driven a career of 10+ years in the outdoor industry with companies such as Remington, Zeiss Sports Optics, Bowtech and now Bowhunter Magazine. Laden is an avid outdoorsman that thrives on pursuing game with his bow, successfully harvesting several North American species. He has been lucky enough to move back to small-town Northeast Missouri, where he and his wife, Jordan, are raising their two boys, Stone and Wilder.

Curt Wells



In a bowhunting career spanning 33 years, across 25 states, 10 Canadian provinces/territories and 6 countries, Curt Wells has pursued 24 species of big game exclusively with a bow and arrow.
Curt sold his first magazine article to Bowhunter Magazine in 1985 and was eventually named Equipment Editor in 2003. In 2005, Curt began hunting on camera and writing scripts for Bowhunter TV and was named co-host in 2009. That same year Curt authored his first book, The Modern Bowhunter – Geared Up!, and served as Editor of the Pope and Young Club’s Bowhunting Records of North American Whitetail Deer, Third Edition. Then, in 2010, Curt was named Editor of Bowhunter Magazine, a position he holds today. Curt lives in Wahpeton, North Dakota with his wife Patti. He has two sons and three grandsons.

Outdoor Sportsman Group