251,226 Total Print Audience
46,415 Average Monthly Unique Visitors


As the preeminent brand for avid ‘water-fowlers,’ Wildfowl provides best-practice hunting advice, habitat reports, flyway forecasts, conservation programs and updates on issues affecting waterfowl populations nationwide.

Quick Facts:
• The Wildfowl readers spend an average of 31.3 days hunting every year and over 4 hours each week training their dogs


  • Magazine Circulation41,871
  • Magazine Frequency7x/year
  • Average Monthly Unique Visitors46,415
  • Annual Page Views3,782,654
  • Total Print Audience251,226
  • Men87%
  • Women13%
  • Median Age45
  • Married57%
  • Have Children in Household39%
  • Attended College39%
  • Management/Professional14%
  • Tradesmen/Craftsmen17%
  • Average Household Income$124,903

Digital Version

Editor & Publisher

Thomas Weaver



Tom Weaver is the Publisher of North American Whitetail, Wildfowl and Gun Dog. A lifelong hunter and fisherman Mr. Weaver has been actively involved in sales and management of outdoor titles for the past 31 years. Tom specializing in regional hunting & fishing publications early in his career. Mr. Weaver sold for the Great Lakes Sportsman’s Group which consisted of five titles and moved on to manage The Northwoods Group (Pennsylvania Sportsman, New York Sportsman and Michigan Hunting & Fishing). Over the last ten years he has been spearheading the efforts on Gun Dog, Wildfowl, North American Whitetail and Predator Nation.

Laden Force

Associate Publisher


Laden joined Bowhunter Magazine in 2016. Raised on his family farm in northern Missouri, he cut his teeth on bowhunting eastern turkeys, whitetail deer and a few small game species. Since leaving the small town to pursue Undergraduate and Graduate degrees in Business and Business Administration, his education and passion have driven a career of 10+ years in the outdoor industry with companies such as Remington, Zeiss Sports Optics, Bowtech and now Bowhunter Magazine. Laden is an avid outdoorsman that thrives on pursuing game with his bow, successfully harvesting several North American species. He has been lucky enough to move back to small-town Northeast Missouri, where he and his wife, Jordan, are raising their two boys, Stone and Wilder.

Skip Knowles



A lifelong outdoors editor and writer, Knowles has hunted four continents at the helm of WILDFOWL, Predator Nation, as host of World of Beretta TV
and as contributor to other IMO pubs such as Guns & Ammo and Petersen's Hunting. A life spent in the mountains of the Pacific Northwest and Utah have given him a great passion for the West, but he loves about any type of waterfowl or big game hunting. He is also the world¹s greatest shot when nobody else is around.

Joe Genzel



Joe Genzel has been a writer, editor, photographer and digital strategist for over 15 years. He grew up chasing mallards and Canada geese in the Illinois River Valley with his father and continues to pursue his passion for the birds as the associate editor of Wildfowl and Gun Dog Magazines.

Wildfowl Special Interest Publications

Outdoor Sportsman Group