258,841 Total Print Audience
44,000 Average Monthly Unique Visitors


As the preeminent brand for avid ‘water-fowlers,’ Wildfowl provides best-practice hunting advice, habitat reports, flyway forecasts, conservation programs and updates on issues affecting waterfowl populations nationwide.

Quick Facts:
• The Wildfowl readers spend an average of 31.3 days hunting every year and over 4 hours each week training their dogs


  • Magazine Circulation41,378
  • Magazine Frequency7 times/year
  • Average Monthly Unique Visitors44,000
  • Annual Page Views4,025,276
  • Total Print Audience258,841
  • Men89%
  • Women11%
  • Median Age38.8
  • Married81.1%
  • Have Children in Household40.4%
  • Attended College41.1%
  • Management/Professional14.1%
  • Tradesmen/Craftsmen16.4%
  • Average Household Income$124,900

Digital Version

Editor & Publisher

Thomas Weaver



Tom Weaver is the Publisher of North American Whitetail, Wildfowl and Gun Dog. A lifelong hunter and fisherman Mr. Weaver has been actively involved in sales and management of outdoor titles for the past 31 years. Tom specializing in regional hunting & fishing publications early in his career. Mr. Weaver sold for the Great Lakes Sportsman’s Group which consisted of five titles and moved on to manage The Northwoods Group (Pennsylvania Sportsman, New York Sportsman and Michigan Hunting & Fishing). Over the last ten years he has been spearheading the efforts on Gun Dog, Wildfowl, North American Whitetail and Predator Nation.

Skip Knowles



A lifelong outdoors editor and writer, Knowles has hunted four continents at the helm of WILDFOWL, Predator Nation, as host of World of Beretta TV
and as contributor to other IMO pubs such as Guns & Ammo and Petersen's Hunting. A life spent in the mountains of the Pacific Northwest and Utah have given him a great passion for the West, but he loves about any type of waterfowl or big game hunting. He is also the world¹s greatest shot when nobody else is around.

Outdoor Sportsman Group