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6,764,000 Total Print Audience
385,000 Average Monthly Unique Visitors

Guns & Ammo

Established in 1958, Guns & Ammo, presenting content covering the complete spectrum of firearms, accessories and related products, is the most respected media brand in the firearms field.

Quick Facts:

• Guns & Ammo is the most respected and #1 media brand in the shooting category
• With popular television programing and the most-visited shooting-oriented site on the web, G&A content is delivered whenever and wherever shooting enthusiasts choose to access it.

Visit the Full Guns & Ammo TV Site


  • Magazine Circulation368,885
  • Magazine Frequency12x/year
  • Average Monthly Unique Visitors385,000
  • Annual Page Views8,300,000
  • Total Print Audience6,764,000
  • Average Household Income$100,766
  • Traffic from Mobile/Traffic70%
  • E-Newsletter Subscribers212,763
  • Social Media Followers1,126,132

Digital Version

Editor & Publisher

Mike Schoby


Mike Schoby joined the team in 2009 as Editor in Chief of Petersen's Hunting magazine. After 8 years at the helm of our largest big game adventure hunting publication, founding the new publication Wheels Afield (OSG's marque Overlanding/Adventure publication) and hosting Petersen's Hunting Adventures as well as Border to Border TV he was promoted in July, 2017 to Group Publisher of the OSG shooting titles (Guns and Ammo, Handguns, Rifleshooter, Shooting Times and the Speciality Interest Publication division). In addition to print shooting publication responsibilities, Schoby is also the producer of Guns and Ammo TV and Handguns and Defensive Weapons TV airing on The Sportsman Chanel and the Outdoor Channel.

Eric Poole


Currently the Editor of Guns & Ammo magazine, Eric R. Poole brings years of service from the U.S. Marine Corps to the world’s most widely read firearms magazine. His experience as an armorer and his background with print publications at the NRA lead him into his dream career of working at G&A. Throughout his tenure at InterMedia Outdoors, Eric served as Editor-in-Chief of Special Interest Publications, where he continues to oversee editorial content at-large. An avid hunter, Eric has enjoyed the pursuit of wild game from North America to Africa. Since taking the ropes at G&A, Eric has transformed the look and feel of the magazine while developing a personal connection to his readers.

Guns & Ammo Special Interest Publications

Outdoor Sportsman Group