Outdoor Channel’s Fishing Programming Experiences Ratings Climb in May 2018July 10, 2018
DENVER (July 10, 2018) – Outdoor Channel’s fishing program ratings climbed across several key areas of the viewing spectrum including: all dayparts and prime during May 2018. During total day, ratings for fishing programs on Outdoor Channel grew on average by nearly +60 percent with Men 18-49 and nearly +30 percent with Men 25-54 compared to the genre’s average one year ago (May 2017).*
Additionally, Outdoor Channel’s weekday programming blocks of fishing shows on average improved the daypart rating by +150 percent with Men 18-49 and more than +60 percent with Men 25-54 in May compared to one year ago (May 2017).**
Don’t forget about the weekend warriors. Outdoor Channel’s weekend afternoon programming blocks of fishing shows – Saturdays (1:30-4:30 pm ET) and Sundays (3-6:30 p.m. ET), increased the daypart average rating year-over-year in May by nearly +70 percent with Men 18-49 and more than +80 percent with Men 25-54 compared to last May.
“Outdoor Channel experienced an impressive ratings increase in May compared to last year,” Outdoor Channel Vice President of Programming, Mitch Petrie said. “Once the spring hits most parts of the country, outdoorsmen and women start thinking about fishing again. Our May ratings are reflective of that scenario.”
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
*Source: Nielsen Media, Live Cvg Rtg, May 2018 vs May 2017, Across all Regularly Scheduled Fishing programs on OUTD
** Outdoor Channel’s fishing show blocks are Monday-Friday 6 -7 am; 9-10 am; and 12 pm – 1 pm.
Tom Caraccioli | Outdoor Sportsman Group | 212. 852.6646 | Tom.Caraccioli@OutdoorSG.com