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Outdoor Sportsman Group’s ‘Ultimate Season’ Helps Consumers Find Success this Fall Across Print, TV, and Digital Platforms

August 7, 2023

OSG Logo New

Cross-Platform Event Showcases a Variety of Advertising Partners While Helping Consumers Dream of Their Ultimate Season

DENVER (August 7, 2023) – Outdoor Sportsman Group (OSG) and its advertising partners are helping outdoor enthusiasts dream of the best season of the year, Fall, with Ultimate Season '23, a consumer's complete guide to finding success in the field. This multi-platform initiative will showcase "must-have" new products while offering a wealth of tips from OSG's foremost experts starting in August and running through October 2023. Additionally, Luke Bryan comes along for the ride to celebrate the 2023 hunting season with a VIP Grand Prize experience sweepstakes for consumers.

Outdoor Sportsman Group's industry experts are on full display as North American Whitetail, Petersen's HUNTING and Game & Fish editorial staff along with some of Outdoor Channel and Sportsman Channel TV personalities participate in robust roundtable discussions about the state of the outdoor industry and more.

"Our goal is to integrate our publications content with our linear TV channels and digital content in this unique offering. We're creating an immersive cross-platform experience for both the audience and our advertisers. It's not just about reading an article or watching a show anymore – it's about combining the power of our industry-leading brands and talent to engage our audience in new and exciting ways," Outdoor Sportsman Group Executive Vice President Advertising Sales Jason Brist said.

Ultimate Season '23 will showcase new gear and products available to outdoor lifestyle enthusiasts through OSG's multi-platform media assets:

  • World-class programming on Outdoor Channel and Sportsman Channel
  • Long-form custom digital vignettes on OSG branded websites as well at MyOutdoorTV
  • Expert editorial content displayed in Game & Fish, Petersen's HUNTING, North American Whitetail magazines and websites (,, and
  • Immersive and interactive social media experience for consumers across OSG's social media portals
  • Multi-winner sweepstakes, including the "Ultimate Season Prize Packs," plus an experiential grand prize to see country music artist Luke Bryan in concert.

“Old Trapper beef jerky is a popular choice among outdoor enthusiasts who require a high-protein, low-fat snack to fuel their active lifestyles,” said Robert Leary, Chief Marketing Officer of Old Trapper. “Our continued sponsorship of the Outdoor Sportsman’s Group “Ultimate Season” reflects our commitment to the outdoor lifestyle and the people who live it. We are proud to be part of an event that celebrates the spirit of adventure and the happiness of being in nature.”

Country music fans and outdoor enthusiasts are encouraged to enter the eight week-long sweepstakes. The grand prize includes an all-inclusive trip for two to see country music artist Luke Bryan in concert.

Ultimate Season '23 gold sponsor: Old Trapper

Ultimate Season '23 silver sponsors: Browning, Rocky Boots, Starbrite, Moultrie Mobile and SnapSafe.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit

About Old Trapper Smoked Products

Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50+ years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper has been recognized as Category Captain by Convenience Store News, and offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit



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Outdoor Sportsman Group