965,886 Total Print Audience
271,767 Average Monthly Unique Visitors

Shooting Times

Shooting Times serves an extremely active group of dedicated, technically savvy shooting and hunting enthusiasts who form a core group of opinion-leaders and purchase-influencers in the shooting sports community.

Quick facts:
• Shooting Times enthusiasts are proud of their position on leaders of opinion on shooters rights
• Founded in 1962, Shooting Times is one of the most well-established brands in shooting sports media


  • Magazine Circulation160,981
  • Magazine FrequencyMonthly
  • Average Monthly Unique Visitors271,767
  • Annual Page Views11,233,836
  • Total Print Audience965,886
  • Men 87%
  • Women13%
  • Median Age45
  • Married55%
  • Have Children in Household47%
  • Attended College51%
  • Management/Professional19%
  • Tradesmen/Craftsmen15%
  • Average Household Income$84,400

Digital Version

Editor & Publisher

Mike Schoby



Mike Schoby joined the team in 2009 as Editor in Chief of Petersen's Hunting magazine. After 8 years at the helm of our largest big game adventure hunting publication, founding the new publication Wheels Afield (OSG's marque Overlanding/Adventure publication) and hosting Petersen's Hunting Adventures as well as Border to Border TV he was promoted in July, 2017 to Group Publisher of the OSG shooting titles (Guns and Ammo, Handguns, Rifleshooter, Shooting Times and the Speciality Interest Publication division). In addition to print shooting publication responsibilities, Schoby is also the producer of Guns and Ammo TV and Handguns and Defensive Weapons TV airing on The Sportsman Chanel and the Outdoor Channel.

Patrick Hogan

Associate Publisher


Patrick Hogan is Associate Publisher of North American Whitetail. Hogan began his career in the outdoor publishing industry as an editor at Game & Fish magazines in 2007. Three years later, he became editor of North American Whitetail magazine, a position that he held until 2014. He also serves as producer of North American Whitetail TV, which he co-hosts with Stan Potts.

A life-long outdoorsman, Hogan enjoys the pursuit of whitetail deer with archery tackle or firearms. When he’s not hunting deer, he enjoys fishing, waterfowl hunting and predator hunting. Hogan resides in the North Georgia mountains with his wife, Lindsay, and his yellow lab, Trigger.

Joel Hutchcroft



Joel fired his first gun—a .44 WCF Winchester Model 1873—at the tender age of seven, and he’s been fascinated with firearms ever since. Joel has worked in the gun industry for 38 years, and he is an avid shooter, hunter, handloader, and gunsmith. He earned a master’s degree in history; his bachelor’s degree is in biology, with a concentration in environmental studies. In addition to overseeing the production of Shooting Times, Joel has edited more than 40 special publications; appeared on Gallery of Guns TV; and has hunted on four continents.

Shooting Times Special Interest Publications

Outdoor Sportsman Group