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Outdoor Channel Celebrates Milestone: 30 Years of Outdoor Adventures & Best-in-Class Entertainment

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Trailblazing Network Marks its 30th Anniversary Reflecting on a Legacy of Innovative Outdoor Broadcasting

DENVER (April 24, 2024) – Outdoor Channel, the nation's leader in outdoor entertainment, proudly announces its 30th anniversary today, celebrating three decades of delivering the spirit of outdoor adventure to millions of viewers. Outdoor Channel remains committed to its founding principles and the spirit instilled by George Massie, the man whose passion for the great outdoors inspired millions. From humble beginnings in the early 90’s to a television powerhouse today, Outdoor Channel has continuously evolved, offering the best in hunting, fishing, shooting, and adventure right into viewers' homes.

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“As we mark the 30th anniversary of Outdoor Channel, it's a moment to reflect on the incredible journey we've shared and the profound impact the channel has had on the outdoor community,” said Mike Carney, President & CEO of Outdoor Sportsman Group. “As an industry veteran, I’ve always felt Outdoor Channel has been more than just a broadcaster; it's been a companion for those of us who live to explore the wilderness. I’ve welcomed the opportunity to revisit the past during this process as we look forward.”

A Journey Through Time – Outdoor Channel’s Rich Legacy

The late George Massie, affectionately known as 'the buzzard,' was not only the founder of Outdoor Channel but also a fervent gold prospector and advocate for the rights of miners. He eventually created Outdoor Channel Holdings, of which his son, Perry T. Massie became CEO.

The channel's commitment to quality broadcasting and best-in-class programming continues as it embarks on more original programming with the likes of Andrew Zimmern and Terry Schappert. Additionally, the network has become a genuine home for adventurous personalities such as Jim Shockey, Lee & Tiffany Lakosky, Michael Waddell, Joe Mantegna and so many more for the past decades.

Its with the creation of primetime blocks of programming, such as “Taste of the Wild” on Monday nights and “American Wild” on Friday evenings, that Outdoor Channel has embraced the unique and adventurous experiences consumers now demand in media consumption. These primetime blocks draw in viewers, all while celebrating the growing popularity of field-to-table fare, as with “Taste of the Wild” and made-in-USA, seen within “American Wild.”

From primetime blocks to week-long series debuts like “Premiere Week” in September, plus live broadcasts of competitions with Major League Fishing or the Archery Shooters Association (ASA), Outdoor Channel continues to reimagine programming for its audiences.

Brief Historical Timeline:

Outdoor Channel Holdings springs to life in 1983, inspired by the legacy of George Massie, a modern-day prospector and host of the channel’s flagship program. The 90’s see the network launching on several MSO’s (multi-system operators) and satellite operators. In the 2000’s, it begins to emerge as the go-to network for all things outdoors by attracting leading experts and personalities in the field, such as Bill Jordan of Realtree, Michael Waddell and Jim Shockey. In 2013, the network was acquired by Kroenke Sports Entertainment (KSE), and became part of Outdoor Sportsman Group along with Sportsman Channel, World Fishing Network, MyOutdoorTV and numerous outdoor-industry leading publications, and digital assets, including websites, apps and more.

Looking Ahead

Today, with numerous award-winning series and personality accolades under its belt, the channel looks to the future, focusing on finding quality educational and entertaining next generation hunt, shoot, fish, and adventure programming.

“Consumers are redefining how they interact and consume media. At Outdoor Channel, we are leading this evolution, offering a diverse range of premium content across traditional platforms like cable and satellite, as well as through streaming services, SVOD, and FAST channels. With our extensive content library, we cater to the ever-changing viewing habits of our audience, solidifying our position as leaders in the space and ensuring that viewers can access the content they love, anytime, anywhere,” shared Carney.

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1994. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPress@outdoorsg.com

Back by Popular Demand: ‘In-Fisherman Magazine’ Again Offers In-Fisherman Bass Guide Gear Box

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DENVER (April 24, 2024) – For the third straight year, In-Fisherman is offering bass anglers a chance to get their hands on a unique assortment of tackle and accessories with the release of its limited edition In-Fisherman Bass Guide Gear Box.

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Packed with more value than the previous two versions, the 2024 Gear Box features a carefully-curated selection of hooks, soft baits, hard baits, line, tools, jigs and terminal tackle along with other gear from an impressive variety of brands – Ark Fishing, Bass University, Bridgford Foods, Chompers, Damiki Fishing Tackle, Danco, Davis Bait Company, Epic Baits, Gamakatsu, SPRO, Sunline, Toad Thumper Lure Co. and Untamed Tackle. In total, the contents of each box are valued at more than $150.

“I’m extremely excited about this year’s Gear Box because it’s absolutely loaded with top-notch gear from brands that are devoted to building the best-in-class product for avid bass anglers,” said In-Fisherman publisher Todd Ceisner. “Whether you like topwater fishing, soaking a worm or pitching a jig or Texas-rigged soft plastics, there is literally something for just about every style of bass fishing in this box.”

Only 500 boxes have been made available so supplies are limited.

To learn more about this year’s In-Fisherman Bass Guide Gear Box and how to order, visit: https://www.osgnewsstand.com/product/bx-bass-2024.

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 10 other leading magazines that reach more than 22 million readers. Outdoor Sportsman Group’s network of websites, including BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 62 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPress@outdoorsg.com

‘Great American Spring’ Returns in April to Game & Fish, Presented by Falken Tires & Yellowstone Bourbon

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Unique Event Showcases Sought-After Products to Cater Directly to Outdoor Sportsman Group’s Dedicated Audience’s Needs, Ensuring a Successful Spring Season

DENVER (April 22, 2024) – The time to gear up for spring adventures has never been more fun as Game & Fish announces the return of 'Great American Spring’ this April offering tips, tools, and educational advice to inspire outdoor enthusiasts across the nation. Presented by Falken Tires and Yellowstone Bourbon, the 2024 lineup promises to deliver engaging content that resonates with both do-it-yourselfers and professionals who are preparing to make the most of the upcoming season.

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"’Great American Spring’ brings the outdoor community together, celebrating the renewal, spirit, and excitement that springtime offers," said Tom Lawrence, Senior Vice President of Sales at Outdoor Sportsman Group. "Our partnership with leading brands like Falken Tires and Yellowstone Bourbon underscores our commitment to quality and ensures that we highlight products that our passionate audience trusts and values."

With exclusive content housed on Game & Fish (www.gameandfishmag.com/greatamericanspring), as well as appearing on Outdoor Sportsman Group Networks (Outdoor Channel and Sportsman Channel), ‘Great American Spring’ presented by Falken Tires and Yellowstone Bourbon highlights sought-after products that cater directly to Outdoor Sportsman Group’s dedicated audience's needs, ensuring a successful spring season. ‘Great American Spring’ will run through June 30.

“Falken Tires is excited to be a part of the Outdoor Sportsman Group’s upcoming ‘Great American Spring,” shared Don Reindl, Creative Services & Communications Manager for Falken Tires. “We think this partnership provides an excellent opportunity to showcase our highly regarded line of Wildpeak light truck tires to OSG’s outdoor lifestyle audience.”

Outdoor lifestyle enthusiasts live to be outside, uncluttered, and unencumbered by four walls. When they come home from the fields, woods, mountains, streams, lakes, and oceans; they still crave outdoor space. Outdoor Sportsman Group’s ‘Great American Spring’ presented by Falken Tires and Yellowstone Bourbon want to help.

“Partnerships like this allow the Yellowstone Bourbon brand to get in front of our target audience who we know enjoys spending time outdoors and learning new things. We are excited for the launch of ‘Great American Spring’ and look forward to seeing increased engagement through the multiple campaign touchpoints,” said Kelly Panzitta, Yellowstone Bourbon Brand Manager.

Campaign Overview

  • Digital/Social: Exclusive content on Game & Fish website including custom long form video content specific to each advertiser, tips, tricks, and comprehensive guides for backyard activities, grilling, DIY, and land management.
  • Television: Custom :30 vignettes to air on Outdoor Channel and Sportsman Channel, complemented by longer-form digital content.
  • Publications: Featured promotions in the May & June/July and August 2024 issues of Game & Fish, with sponsor highlights and in-depth exclusives from industry leaders.
  • Sweepstakes: A four-week long sweepstakes with weekly prizes and a sensational grand prize of a 2024 Country Music Festival experience for two!
  • MyOutdoorTV: A dedicated content tile showcasing all custom long-form vignettes.

For more information about Great American Spring visit: www.gameandfishmag.com/greatamericanspring.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPress@outdoorsg.com

Navigate the Highs and Lows of Whitetail Season with ‘Drury’s THIRTEEN’ on Outdoor Channel, Tuesdays at 10 p.m. ET

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DENVER (December 22, 2020) – Season Seven of “THIRTEEN” from Drury Outdoors follows seasoned hunters, Terry, Matt, Taylor and Mark, as they navigate the highs and lows of the 13 phases on Drury’s THIRTEEN airing Tuesdays at 10 p.m. ET on Outdoor Channel.

Taking the technical aspects of outdoor entertainment to new heights with every episode, the 13 phases (which are based upon peak estrus) are broken down and include thrilling action, tips and tactics. Phase after phase, Mother Nature plays her role, but this might be the best season yet for the Drury’s.

Tune in for Drury’s THIRTEEN on Tuesdays at 10 p.m. ET on the Outdoor Channel. Check local listings or visit www.OutdoorChannel.com/ChannelFinder to find the network in your area.

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com

World Fishing Network’s ‘Jimmy Houston Outdoors’ Provides Heart-pounding Excitement on Thursdays at 8:30 p.m.

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DENVER (September 2, 2020) – Join National Freshwater Fishing and Professional Bass Fishing Hall of Famer Jimmy Houston as he travels the country searching for the biggest fish around on Jimmy Houston Outdoors on World Fishing Network on Thursdays at 8:30 p.m. ET.

Houston is someone who prides himself on his love of charity, as well as his love of fishing. He works with charities such as: St. Jude’s Children’s Hospital, Benefit 4 Kids, Make-A-Wish, Hunt of a Lifetime, Brass Ring Society and Veterans Homes in Sulphur and Ardmore, Oklahoma. He is one of the hardest working pros in the industry, but he specifically crafts his schedule around his participation in the annual FOCAS Kids Day event on Lake Tenkiller and the annual Christmas Party at the Cherokee County Nursing Center.

Not only is he one of the most giving and charitable people in the industry, but he is also one of the top professional fishermen of all time. He has been inducted into the National Freshwater Fishing Hall of Fame, as well as the Professional Bass Fishing Hall of Fame.

Jimmy Houston Outdoors keeps viewers entertained with fast-paced and hard-hitting action every Thursday at 8:30 p.m. ET on World Fishing Network.

About World Fishing Network: World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. Available to cable, satellite and telco subscribers throughout the United States, Canada and the Caribbean, our lineup includes a selection of the best North American and international series and the most diverse species coverage of any TV channel hosted by some of the top anglers from North America and across the globe. For more information, please visit WorldFishingNetwork.com and follow us at Facebook and Twitter. #MyOutdoorTV

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com

Set the Pits Low and Slow and Tune in For a La‘Boar’ Day Marathon Presented by Aimpoint on Outdoor Channel Monday, September 2

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DENVER (August 28, 2019) – Labor Day is meant to put the feet up, add extra wood chips to the smoker and tune in for a marathon of the finest driven boar hunts and good ‘ole Texas pig hunting during Outdoor Channel’s La’Boar’ Day Marathon presented by Aimpoint on Monday, September 2 beginning at 7 p.m. ET.

La’Boar’ Day features two of Outdoor Sportsman Group Networks’ most popular and highest-rated series: Wild Boar Fever X and Pigman: The Series.

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Wild Boar Fever X – 7 p.m. “Bon Arrivee” – The Wild Boar Fever crew is in the Sologne region of France preparing for a driven hunt.  Newcomer Mitch Petrie tries his hand at driven game.

Wild Boar Fever X – 7:30 p.m. “Queen of the Hunt” – The hunt continues from the high stands of Sologne.  Desiree Lantz shows she can hold her own with the boys after a tremendous day in the woods.

Wild Boar Fever X 8 p.m. “The Monteria Begins” – One long extended drive covering the entire property has all the hunters on high alert.  Boar can come from any direction in these Monteria-style hunts.

Wild Boar Fever X – 8:30 p.m. “Franz’s Day of Days” – Franz Albrecht Oettingen Spielberg has hunted in many high stands over the years, so when he says this is one of his best days ever you know it's good.

Wild Boar Fever X – 9 p.m. “The Monteria Ends” – The Monteria drive comes to an end, with all of the hunters finding success.  Plus, a look at how the meat is processed and used across Europe.

Wild Boar Fever X – 9:30 p.m. “Rustico” – From the grand estates of Sologne, to a comfortable old farmhouse, the Wild Boar Fever crew is still in the thick of things with wild boar on the move.

Wild Boar Fever X – 10 p.m. “Les Bescasse 1” – The Wild Boar Fever crew returns to Les Bescasse, one of the grand estates in rural France where hunting is a way of life.

Wild Boar Fever X – 10:30 p.m. “Les Bescasse 2” – The hunt ends at Les Bescasse with a look back at another outstanding year in the high stands and a tease of what is still yet to come.

Pigman: The Series – 11 p.m. “The Pigs Grunt at Night” – Pigman serves up a nighttime thermal hunt for his new friends from Grunt Style. Besieged by hogs, Pigman and crew head under the cover of darkness to eliminate some jumbo porkers.

Pigman: The Series – 11:30 p.m. “The Kids are OK, Part 1” – Dap and Pig head up to Dusty's in Oklahoma to hunt with Dusty's kids. The only thing more dangerous then Dap with a crossbow is Dusty's 10-year old daughter.

Pigman: The Series – 12 a.m. “The Kids are OK, Part 2” – After being out-hunted/out-shot by the kids AND Dap, Pig looks to take out his frustration on the hogs of Oklahoma.

Pigman: The Series – 12:30 a.m. “No Miss in Mississippi” – Pigman heads to Mississippi with his Thermal Gear in tow, for a nighttime hog eradication mission.

The stories of Wild Boar Fever X presented by Aimpoint will, once again, be told through the lens of conservationist, popular host and charismatic marksman Franz Albrecht Oettingen-Spielberg. Driven hunts result in a substantial meat harvest of the destructive wild boar and conclude in a deeply-traditional ceremony. The harvested game is gathered together and laid out in a tableau, then honored by horn-blowing and speeches. These traditions date back hundreds of years and were first introduced to North American viewers last year.

Pigman: The Series is the story of Brian “Pigman” Quaca, a true-blue original and a character at the core, given to a rough and tough hunting lifestyle aimed at entertaining the masses with his different take on traditional hunting television. The endeavors and travels undertaken by Pigman send him all across the world with a determined sense to change the way people look at outdoor film.

La’Boar’ Day Marathon presented by Aimpoint airs on Outdoor Channel on Monday, September 2 beginning at 7 p.m. ET. Check local listings or visit www.OutdoorChannel.com/ChannelFinder to find the network in your area.

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

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MEDIA CONTACT:

Outdoor Sportsman Group | OSGPR@outdoorSG.com


Sportsman Channel’s ‘MeatEater’ Weekdays at 6 p.m. ET

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DENVER (January 4, 2019) – Known for his wild game cooking, Steve Rinella takes to the field in pursuit of his next meal. With decades of hunting and fishing experience, Rinella shares what he has learned with viewers. Whether it’s cooking backstraps over a campfire in the mountains or preparing duck in the kitchen, Rinella takes viewers on a journey from the hunt all the way to the meal. MeatEater airs weekdays at 6 p.m.

In MeatEater, Rinella explains and analyzes his hunts, tactics and strategies. Viewers will get an authentic ancestral tradition of sustenance hunting where nothing goes to waste. Steve’s adventures are always exciting and entertaining while providing educational and, many times, historical learning experience. Deviating from trophy and sport hunting, MeatEater goes back to the roots of hunting. Providing food, experiencing nature, and sharing the outdoors with family and friends is at the core of MeatEater.

Tune in for episodes of MeatEater weekdays at 6 p.m. on Sportsman Channel.

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #MyOutdoorTV

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MEDIA CONTACT:

Ryan Chelius | Outdoor Sportsman Group | 212.852.6659 | Ryan.Chelius@OutdoorSG.com

Outdoor Channel and Sportsman Channel Host Jim Shockey Honored with Weatherby Foundation Award

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DENVER (December 18, 2019) – Character, integrity and sportsmanship may be words bandied about too freely today, but for Weatherby Foundation Award honorees those words are considered prerequisites. Only 60 hunters have been graced with the “The Weatherby Award” since its inception in 1956. On Wednesday, January 16 at the Omni Hotel in Dallas, Texas during the Dallas Safari Club convention, the 61st will be honored — Outdoor Channel and Sportsman Channel host Jim Shockey. Shockey joins fellow Outdoor Sportsman Group (OSG) host and editor Craig Boddington, who received the award in 2017. The duo represents the unprecedented likelihood of having back-to-back recipients as valued members of the OSG team.

The Weatherby Foundation Award recognizes hunters who have spent their lives pursuing their passion for hunting while also understanding that the above-mentioned attributes, as well as a conservation ethos and education, play a major role in hunting. The Weatherby Award, the most coveted honor among dedicated international big game hunters, represents the pinnacle of recognition for individuals who have hunted the most species in the most places around the world—under the most demanding conditions—while educating the non-hunting public about conservation and land management, as well as upholding integrity, dedication, sportsmanship and the highest personal ethical standards.

“The Weatherby Award is the pinnacle of success and achievement in hunting circles,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “The Weatherby Award is an international award that recognizes honorees from all over the world. A big part of what makes this award so special is the fact that it has been awarded since 1956. OSG is proud to count Jim Shockey and Craig Boddington as family, reaffirming our commitment to excellence.”

Shockey’s recognition follows that of fellow OSG hunting personality and 2017 Weatherby Award recipient, Craig Boddington. Boddington joined Petersen Publishing Company in 1979, initially as Associate Editor for Guns & Ammo magazine. Over the next few years he served as Editor of Guns & Ammo Specialty Publications and Associate Editor of Petersen’s HUNTING, and as Editor of Petersen’s HUNTING magazine (1983-1994). Currently, Boddingtons serves as Executive Field Editor for Outdoor Sportsman Group, including: Guns & Ammo, Petersen’s HUNTING, and Petersen’s RifleShooter magazines, and co-host of Guns & Ammo TV and Petersen’s Hunting Adventures TV. Boddington has published more than 4,000 magazine articles; authored 25 books on hunting, shooting, and conservation; and has appeared in more than 500 television episodes.

“It’s a stunning coincidence that Jim and Craig’s recognition come in back-to-back years,” Liberatore added. “Because they are both so closely allied with Outdoor Sportsman Group, our entire ‘family’ feels a sense of pride in knowing that we work with the undisputed best in the business.”

Shockey and Boddington join an extremely distinguished group. Past winners include such notables as: Warren Page, Elgin Gates, Dr. James E. Conklin and Jack O’Connor (first Executive Editor of Petersen’s Hunting magazine). Presenters of the award include such famous and recognized figures as: Joe Foss, Wilbur Smith, Chuck Connors, Gene Autry, Ernest Borgnine, Jameson Parker, Generals Chuck Yeager, Norman Swartzkopt, President George Bush, as well as H.I.H Prince Abdorreza Pahlavi of Iran.

Shockey will be recognized during the annual Weatherby Foundation Award dinner and gala on Wednesday, January 16 at the Omni Hotel in Dallas, Texas during the annual Dallas Safari Club convention.

About Weatherby Foundation International: The mission of this non-profit, tax-exempt foundation is to educate the non-hunting public on the beneficial role of ethical sport hunting and its contributions to wildlife conservation. Active in its mission, the Foundation currently leads a national initiative to foster the development of educational outdoor expos. Since 1998, more than one million people have participated in Foundation-sponsored Expos. Over 500,000 were less than 18 years old. The Foundation also annually sponsors the Weatherby Hunting and Conservation Award.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting, Game & Fish and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com

Outdoor Sportsman Group and ViewLift Announce OTT Partnership

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ViewLift Powering MyOutdoorTV Streaming Service

DENVER (December 12, 2018) – International media and entertainment giant Outdoor Sportsman Group (OSG) has partnered with digital media technology company ViewLift for the global relaunch of OSG’s video on-demand streaming service MyOutdoorTV (MOTV) on Web, Mobile, Roku, Apple TV, Amazon Fire TV and Xbox applications. MOTV is the exclusive, global, subscription-based, streaming service from Outdoor Sportsman Group created for outdoor lifestyle enthusiasts to enjoy content anywhere, anytime and on any device.

“ViewLift helps Outdoor Sportsman Group distribute our exclusive, streaming service to a broader audience,” MyOutdoorTV Senior Vice President and General Manager, Sean Luxton said. “We are extremely pleased with our partnership and look forward to many successes.”

MOTV delivers television shows and product demonstrations to hunters, shooting sports enthusiasts, anglers, campers, boaters and hikers from around the globe. This partnership with ViewLift has facilitated the global expansion of the channel by providing language localization, optimized global payment processing and a scaled service reaching users around the world.

“MOTV has been one of digital television’s pioneers,” ViewLift CEO Rick Allen noted. “We at ViewLift look forward to providing their passionate audience with the best viewing experience, whenever and wherever they wish.”

MOTV boasts more than 10,000 exclusive episodes from its constantly-growing library of programs from Outdoor Channel, Sportsman Channel, World Fishing Network and top producers globally. MyOutdoorTV leverages ViewLift’s robust platform offering to reach fans around the world in their local language for the first time.

Meet with ViewLift at CES 2019

Schedule Now to learn more about ViewLift’s OTT distribution and monetization solutions.

About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global, subscription, streaming service from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network television shows, the entire Hunters Video library and exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category leading outdoor magazines, such as: Guns & Ammo, Game & Fish, In-Fisherman, Fly Fisherman, Florida Sportsman, Bowhunter, North American Whitetail and Petersen’s Hunting, and 19 top websites, including: BassFan.com.

MOTV is available in English, French, German and Danish. Subscribe to MOTV at www.MyOutdoorTV.com, as well as the following streaming platforms: Apple IOS (iPhone and iPad), Android (phone and tablet), Roku, Apple TV, Xbox and Amazon Fire TV.

MOTV is available in 192 markets worldwide.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, as well as 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

About ViewLift: ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs and gaming consoles. ViewLift’s founding team, brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across all major device platforms. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; SnagFilms; and others.

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Media Contacts

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com
Emily Hamilton | ViewLift | 917.289.7010 |emily@viewlift.com

MOTV Pick of the Week: ‘Monster Stags’

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Watch MyOutdoorTV Original: Monster Stags

DENVER (November 5, 2018) – Outdoor Sportsman Group’s exclusive, premier, global, subscriber-based, streaming service, MyOutdoorTV, continues to create and showcase easily consumable content with its original series and episodes. This week, tune in to MOTV Original “Monster Stags” where hunters are in Hungary to fulfill the dream of bagging a monster red deer stag. Hungary has one of the strongest red deer populations in the world with bucks weighing up to 400 pounds.

With more than 15,000 hours of programming available on MOTV, viewers can easily download this watchlist – and so much more – to their device to take with them wherever they go.

For more on MyOutdoorTV please visit: www.motv.com. #MYOUTDOORTV

About MOTV: The global, subscription-based, streaming service provides the best outdoor programming, lifestyle content and access to favorite Outdoor Channel, Sportsman Channel, World Fishing Network television shows and the entire Hunters Video library is the pre-eminent voice for all outdoor enthusiasts. MOTV – powered by the four networks – accomplishes this with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and waterways. Along with the four networks, content is available from Outdoor Sportsman Group’s established integrated media arm that includes 15 outdoor magazines, such as: Guns & Ammo, Game & Fish, In-Fisherman, Florida Sportsman and Wheels Afield and 19 top websites, including: BassFan.com. Exclusive episodes, as well as live event coverage and behind-the-scenes footage will be added in the future. MOTV is available on the following streaming platforms: Apple IOS (iPhone and iPad), Android (phone and tablet), Web and Roku.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading subscription outdoor television content platform. The Group also consists of a number of established integrated media assets: 15 outdoor magazines including: Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including: BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm.

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com