DENVER (June 24, 2019) – The Brigade: Race to the Hudson presented by Bass Pro Shops and Cabela’s has had an immediate impact in its premiere Monday (8 p.m.) time slot on Outdoor Channel. The original series continues to deliver significant increases from the prior four weeks (March 25-April 15), improving its time slot by +92% in households, +144% in total viewers and +50% with Men 25-54.
The Brigade also has experienced a large lift in DVR viewing with usage increasing Live delivery in its premiere Monday time period by +79% in households and +50% with Men 25-54.
Other Research Highlights:
Did You Know?
OSG’s audience is much larger than Pursuit’s audience? And, while most OSG viewers do not watch Pursuit, Pursuit viewers watch Outdoor Channel and Sportsman Channel.
- Outdoor Channel delivers six times more viewers than Pursuit
- Only 11% of Outdoor Channel viewers watch Pursuit
- Sportsman Channel delivers more than double the viewers of Pursuit
- Less than 40% of Sportsman Channel viewers watch Pursuit
- 43% of Pursuit viewers watch Outdoor Channel
- 55% of Pursuit viewers watch Sportsman Channel
Source: Comscore, Network Duplication Report, April 2019
Source: Comscore, TV Essentials, April 2019, All Day, Live+7
Measurement Term of the Month: Audience Duplication. Based on recent Comscore data, Outdoor Channel delivers six times, and Sportsman Channel two times, the audience size of Pursuit Channel. A smaller fraction of Outdoor Channel (11%) and Sportsman Channel (39%) viewers also watch Pursuit Channel. By contrast, with Pursuit’s smaller audience, a larger majority of their viewers also watch Outdoor Channel (43%) and Sportsman Channel (55%).
Source: Comscore, TV Essentials, April 2019, Network Duplication.
Outdoor Channel and Sportsman Channel attract a greater proportion of male viewers than Pursuit in key viewer demographics.
Source: Nielsen; Marketbreaks; Live +7; AA Projected Units; 12/31/18-5/26/19; Year Ago: 1/15/18-5/27/18; Excludes first two weeks of 2018 due to technical difficulties with Nielsen. Nielsen, StarTrak, Live+7 Coverage Rating, 4/1/19-5/26/19, OUTD: Weighted Average of all Fishing Series vs Weighted Network Program Average. SPMN: M-F 10A-12P Fishing Block, vs Apr-May 2018.
For more information about Outdoor Sportsman Group Networks visit: www.outdoorsg.com
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV
Tom Caraccioli | Outdoor Sportsman Group | Tom.Caraccioli@OutdoorSG.com