First Responders Have The Opportunity To Win A Tractor

HOUSTON, TX (September 8, 2015)Mahindra USA and Outdoor Channel celebrate their continued growth with a special promotion honoring the service of First Responders, Mahindra Tractors First Responders Celebration, presented by Outdoor Channel. This promotion gives First Responders the opportunity to register for free to win a Mahindra eMax 22 Gear subcompact tractor with front-end loader.


A new addition to Mahindra’s partnership with the Outdoor Channel campaign, the First Responders Celebration is open to First Responders throughout the United States. Any active or retired law enforcement, firefighter or EMT can register at no cost through the Outdoor Channel’s website: on September 1– September 25, 2015. The winner will be announced on September 27 on Outdoor Channel social media. The tractor giveaway is one element of Mahindra’s First Responders Appreciation Program that also includes special discounts on purchases of a tractor and qualifying implements. This is one of the many special programs created by Mahindra to support the people who bravely serve their communities.


“Our partnership with the Outdoor Channel began in 2006 and continues to grow. We are honored to showcase the Mahindra brand through this great relationship. The promotion with Outdoor Channel to honor First Responders, who bravely serve the communities in which we live and work, is part of the commitment to our Rise philosophy of driving positive change and empowering people to Rise for good,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA.


“Our partnership with Mahindra is a great opportunity for us to actively support Mahindra’s Rise philosophy by giving back to our communities,” said Jason Brist, EVP of Ad Sales, The Outdoor Sportsman Group. “This promotion is an exciting value-added promotion for our viewers and the Outdoor Channel is proud to honor our First Responders to recognize their daily sacrifice, as they put their lives on the line to keep us safe.”


View the Outdoor Channel promotional spot at:


About Outdoor Channel

Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received more than 40 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit Follow us on Twitter, Instagram, Facebook and YouTube, and download our iPhone and iPad app. #WhatGetsYouOutdoors.



Press Contact:

Tom Caraccioli, Outdoor Sportsman Group, P: 212.852.6646,


About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 16.9 billion Mahindra Group’s Automotive and Farm Sector – the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.

Houston, Texas, based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels (97%) and strong customer referrals (98%). Mahindra USA now has five distribution points in North America to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 105HP with over 40 model offerings – and include the revolutionary Max and eMax series tractors. The Mahindra Max 24 leads the way in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 24 is joined by the industry’s first mid-compact tractor, the Mahindra Max 26 XL, which has compact tractor performance and versatility in a near compact tractor size.

All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. Combine the superior performance of a Mahindra and the peace of mind of a STANDARD 5 year limited powertrain warranty and you have a rugged workhorse at your disposal.

Mahindra entered the utility vehicle market in early 2015 with the introduction of the mPACT XTV series models designed to haul more, tow more and go more. These industry-redefining models are made in the US from the ground up and feature industry-leading hauling capacity, towing capacity and ground clearance, in addition, to a STANDARD 3 year limited powertrain warranty. The mPACT XTV series are available in 750cc gas and 1,000cc diesel versions.

To learn more about Mahindra USA, please visit

To learn more about Mahindra mPACT XTVs, please visit


About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.


A USD 16.9 billion multinational group based in Mumbai, India, Mahindra employs more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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For further enquiries please contact:

Ruzbeh Irani

Chief Group Communications and Ethics Officer

and Member of the Group Executive Board

Mahindra Group

Phone: +91 22 2490 1441