DENVER (July 10, 2018) – Outdoor Channel’s fishing program ratings climbed across several key areas of the viewing spectrum including: all dayparts and prime during May 2018. During total day, ratings for fishing programs on Outdoor Channel grew on average by nearly +60 percent with Men 18-49 and nearly +30 percent with Men 25-54 compared to the genre’s average one year ago (May 2017).*
Additionally, Outdoor Channel’s weekday programming blocks of fishing shows on average improved the daypart rating by +150 percent with Men 18-49 and more than +60 percent with Men 25-54 in May compared to one year ago (May 2017).**
Don’t forget about the weekend warriors. Outdoor Channel’s weekend afternoon programming blocks of fishing shows – Saturdays (1:30-4:30 pm ET) and Sundays (3-6:30 p.m. ET), increased the daypart average rating year-over-year in May by nearly +70 percent with Men 18-49 and more than +80 percent with Men 25-54 compared to last May.
“Outdoor Channel experienced an impressive ratings increase in May compared to last year,” Outdoor Channel Vice President of Programming, Mitch Petrie said. “Once the spring hits most parts of the country, outdoorsmen and women start thinking about fishing again. Our May ratings are reflective of that scenario.”
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
*Source: Nielsen Media, Live Cvg Rtg, May 2018 vs May 2017, Across all Regularly Scheduled Fishing programs on OUTD
** Outdoor Channel’s fishing show blocks are Monday-Friday 6 -7 am; 9-10 am; and 12 pm – 1 pm.
Denver (July 10, 2018) – Everyone in the hunting community knows there’s much more to a successful hunt than just filling a tag. The camaraderie, laughs and passion for the outdoors that bring together family and friends is what makes for a great hunt.
Bone Collector is this week’s “MOTV (MyOutdoorTV) Pick of the Week.”
A true depiction of the hunting lifestyle, Bone Collector with hosts Michael Waddell, Nick Mundt, and Travis “T-Bone” Turner shows the brotherhood of hunting while also providing world-class production.
Known for their entertaining personalities, Bone Collector documents the culture of hunting – whether bugling elk in Colorado, chasing big whitetails in Kansas or giant Nebraska mule deer – while following three dedicated and passionate sportsmen all across the globe. With a bow, shotgun or rifle in hand, Bone Collector has it all. Don’t miss out on the exciting and always entertaining Bone Collector now on MyOutdoorTV.
Recently, MOTV added 10 Seasons and more than 170 episodes of Bone Collector. Viewers are sure to get their fill of a real life look at the hunting culture and bond shared between all who venture into the woods together.
For more on MyOutdoorTV please visit: www.motv.com. #MYOUTDOORTV
About MOTV: The exclusive, global, subscription-based, video-on-demand service provides the best outdoor programming, lifestyle content and access to favorite Outdoor Channel, Sportsman Channel and World Fishing Network television shows and is the pre-eminent voice for all outdoor enthusiasts. MOTV – powered by the three networks – accomplishes this with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and waterways. Along with the three networks, content is available from Outdoor Sportsman Group’s established integrated media arm that includes 15 outdoor magazines, such as: Guns & Ammo, Game & Fish, In-Fisherman, Florida Sportsman and Wheels Afield and 19 top websites, including: BassFan.com. Exclusive episodes, as well as live event coverage and behind-the-scenes footage will be added in the future.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading subscription outdoor television content platform. The Group also consists of a number of established integrated media assets: 15 outdoor magazines including: Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including: BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm.
DENVER (July 9, 2018) – Outdoor Sportsman Group Publshing (OSGP) and its comprehsive lineup of outdoor magazines are dominating the nearest competition, according to recently released data by MediaMark Research and Intelligence (MRI) Spring 2018 study.*
Based on the category “Print + Digital Edition Audience,” four OSGP publications: Guns & Ammo, Petersen’s Hunting, In-FishermanandGame & Fish magazines lead the outdoor group category in total audience. MRI’s measurement comprises only four of OSG’s 15 targeted publications. Guns & Ammo singularly leads the outdoor category with the highest overall readership of any title with an amazing 30 readers per copy and nearly 11.3 million total audience – more than the NRA’s American Riflemean and American Hunter combined. Overall, MRI reporting shows that Outdoor Sportsman Group’s four measured publications deliver nine million more readers than its nearest competitors’ group of outdoor publications.*
“As the media landscape continues to evolve and people have more options to consume content, it is gratifying that Outdoor Sportsman Group’s vetted, trusted, industry-leading content in our branded publications and digital destinations continue to grow and appeal to a massive scale audience,” Outdoor Sportsman Group Publishing Chief Operating Officer, Mike Carney said.
About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fishand 10 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV
* Source: MRI Spring 2018 Study; Base Adults 18+; Readers defined as Total Print + Digital; Competitive set includes Field & Stream, Outdoor Life, Bassmaster, Ducks Unlimited, American Hunter, American Rifleman, and Bonnier Outdoor Group
Europe’s Most Popular Driven Hunting Brand Launches in the U.S.
“Wild Boar Fever” on Outdoor Channel.
DENVER (July 3, 2018) – Driven wild boar hunting in Europe is one of the most-popular and exciting hunting methods in the world. On July 7 at 6 p.m., Outdoor Channel will introduce North American audiences to this heart-pounding style of hunting by launching the brand that is unmistakably-recognized around the world as the most spectacular portrayal of driven game hunting – Wild Boar Fever.
Wild boar hunting in Europe involves more than a bolt-action rifle and steady nerves. A driven hunt pushes boar towards hunters from their daytime cover using specially-trained dogs and a team of fearless beaters. Wild boar are smart, sit tight and often double back behind the beating line making this a complicated exercise. The hunters shoot the boar with single shots from bolt action rifles as they run through the gun line. This style of hunting is the most popular method in Europe because – not only is it a highly-effective means of managing a growing and menacing population – it is a fast-paced, challenging and a thrilling way of shooting game on the run.
Driven hunts result in a substantial meat harvest of the destructive wild boar and conclude in a deeply traditional ceremony. The harvested game is gathered together and laid out in a tableau, then honored by horn-blowing and speeches. These traditions date back hundreds of years and have never been seen on North American television…until now.
Wild Boar Fever (July 7 at 6 p.m. ET) captures this exhilarating style of hunting through the lens of conservationist, popular host and expert marksman Franz Albrecht Oettingen-Spielberg. Driven hunting is one of the most difficult forms of shooting. Oettingen-Spielberg will not only introduce new viewers to the intricacies of this form of hunting, the difficulty involved, and safety needed in shooting a running boar, he will educate and help viewers understand the conservation, meat harvesting, land and animal management issues involved in this process. Joining Oettingen-Spielberg in this series are seasoned hunters from around the globe, including Nebraska-based American Neil Davies, French wildlife ranger Feliew, South African hunter Marco Van Niekerk, Swedish shooting instructor Alexander Nordin and German-based firearms expert Frederic Hanner.
“Exclusively debuting the Wild Boar Fever brand, introducing Franz and this group of international hunters, and telling the story behind this traditional form of hunting is very exciting for us,” Outdoor Sportsman Group Senior Vice President and General Manager of MyOutdoorTV, Sean Luxton said. “Outdoor Sportsman Group and its networks, magazines and digital assets lead the world in providing outdoor lifestyle content. Wild Boar Fever is a perfect example of how we are bridging the distance between global hunters regardless of whether they wear camo, tweed or any other form of traditional hunting clothing.”
Wild Boar Fever 9, Episode 1 launches July 7 at 6 p.m. ET. The entire library of Wild Boar Fever films 1-8 are available on MyOutdoorTV (MOTV).
For more information on Wild Boar Fever and Outdoor Channel, visit: www.outdoorchannel.com.
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
About MOTV: The exclusive, global, subscription-based, video-on-demand service provides the best outdoor programming, lifestyle content and access to favorite Outdoor Channel, Sportsman Channel and World Fishing Network television shows and is the pre-eminent voice for all outdoor enthusiasts. MOTV – powered by the three networks – accomplishes this with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and waterways. Along with the three networks, content is available from Outdoor Sportsman Group’s established publishing arm that includes 15 outdoor magazines, such as: Guns & Ammo, Game & Fish, In-Fisherman, Florida Sportsman and Wheels Afield and 19 top websites, including: BassFan.com. Exclusive episodes, as well as live event coverage and behind-the-scenes footage will be added in the future.
DENVER (July 2, 2018) – Outdoor Channel, Sportsman Channel and World Fishing Network, part of Outdoor Sportsman Group – Networks, the world’s largest aggregator of outdoor lifestyle content, is excited to announce the winners of the 18th Annual Outdoor Sportsman Fishing Awards.
More than 125 fishing shows and fishing hosts across Outdoor Sportsman Group – Networks were eligible for Fan Favorite consideration. Fans screened more than 35 clips to choose winners for the following categories. The winning videos are available to view at: http://outdoorchannel.com/vote.
“Our audiences agree that Outdoor Channel, Sportsman Channel and World Fishing Network are home to the greatest fishing shows on the planet,” Outdoor Sportsman Group Vice President of Programming, Mitch Petrie said. “Congratulations to all the nominees and award winners. Their passion to make fantastic television is evident.”
Fan Favorite Show:Scott Martin Challenge
Fan Favorite Host:Scott Martin
Fan Favorite Competition Series:FLW
Fan Favorite Educational Series: Fishing University
Fan Favorite Freshwater Series: The Bass Pros
Fan Favorite International Series:Big Water Adventures
Fan Favorite Original Series:Major League Fishing’s All Angles
Fan Favorite Saltwater Series:Bill Dance Saltwater
Fan Favorite Underwater Videography:Hook N’ Look
Fan Favorite Best Catch:FLW
Fan Favorite Conservation:The Bass Pros
Best Fishing Series: The Obsession of Carter Andrews
Best Fishing of MOTV: Major League Fishing
Tune in to the Outdoor Channel Facebook page on Wednesday, July 11 at 4-6 p.m. ET to view LIVE interview with the award winners from ICAST. https://www.facebook.com/OutdoorChannel/.
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
