Presented by Benchmade, “Whitetail 101” Will Help Anyone Master Deer Hunting
DENVER (June 3, 2025) – Outdoor Sportsman Group (OSG) is proud to announce the launch of its latest educational initiative, Whitetail 101 presented by Benchmade, a 20-episode digital video series designed to equip entry-level deer hunters with the knowledge and skills they need to overcome barriers to deer hunting and achieve success in the field. With growing interest in deer hunting among individuals with little to no experience, Whitetail 101 offers a trusted, accessible resource to guide beginners through every stage of their hunting journey.
Deer hunting is a beloved tradition for many, yet it remains one of the more complex forms of hunting for newcomers to access. From navigating the licensing process to learning firearm or archery skills and finding a suitable place to hunt, the hurdles can be daunting. That’s where Whitetail 101 steps up to the table – or your preferred screen.
“Our mission is simple,” said Michael Cassidy, Group Publisher at Outdoor Sportsman Group. “We want to break down the barriers that prevent new hunters from accessing the pursuit of deer hunting. With Whitetail 101, we’re providing reliable, expert-driven information to make this rewarding experience both attainable and enjoyable for everyone.”
Whitetail 101 is hosted by Blake Garlock, co-host of North American Whitetail TV and Managing Editor of North American Whitetail, with expertise that only comes from years of chasing whitetails across North America. Garlock will share actionable tips and guidance, helping new hunters save time sorting through information, avoid common mistakes, and grow their confidence in the field.
Whitetail 101 is crafted by some of the most authoritative voices in the outdoor lifestyle space delivering a 20-episode digital video series that will include expert insights across three core phases of deer hunting: Before the Hunt with licensing, securing equipment, scouting, and preparation; During the Hunt with techniques, safety, and strategies for success in the woods; and finally, After the Hunt with recovery, tagging, field dressing and taxidermy.
“Deer hunting is one of the most exciting outdoor experiences, but getting started can feel overwhelming for newcomers. We will provide clear, practical advice that helps make hunting accessible to everyone,” Cassidy commented.
With presenting partner Benchmade, and participating sponsors Spypoint, Polaris, Nosler, Riton, Savage, Bowtech, and Excalibur, Whitetail 101 ensures the series is backed by the highest levels of expertise and innovation in the industry.
Outdoor Sportsman Group will leverage digital and off-channel marketing strategies to connect with new and aspiring deer hunters. The goal is to reach a wider audience and ensure this series becomes the go-to resource for deer hunters.
For more information about Whitetail 101 and to watch the series, visit www.whitetail-101.com.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.
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Outdoor Sportsman Group | OSGPress@outdoorsg.com
